21 minutes. Three towns. Zero bad stops.

Gorgeous sunsets, perfect weather, and a 21-minute drive between all three stops. Here’s everything worth doing. Check out this reel of mine to see how beautiful it is!

☕ Coffee, Brunch, Ice Cream, & Bakeries

Handlebar Coffee (Santa Barbara) — A local roastery with two downtown locations. Come for the espresso, stay for the cheddar scones.

Alessia Patisserie (Santa Barbara) — Right next door to Handlebar is a delicious cafe to stop for breakfast and lunch. I got the duck hash omelet. Bakery and brunch and gluten free options!

McConnell’s Ice Cream (Santa Barbara) — Founded in 1949, they are famous for making ultra-creamy, scratch-made ice cream using local, grass-grazed milk and organic ingredients.

Rori's Artisanal Creamery (Montecito) — After working with top publications in the travel and food space in New York as a food stylist, chef, and writer, Rori returned to her California roots to launch Rori’s Artisanal Creamery in October 2011.

Dune Coffee Roasters (Santa Barbara) — Specialty roaster on State Street with a patio made for lingering. A Santa Barbara staple since 2009.

The Shop (Santa Barbara) - Chilaquiles for brunch! A good local spot with outdoor tables and patio.

Savoy Cafe (Santa Barbara) — If you’re needing a quick, healthy lunch. This spot has sustainable and organic healthy food options.

Bree’osh Bakery (Montecito) — French-trained bakers, 72-hour fermented croissants, and brioche that will ruin all other croissants for you. Go early.

Merci Montecito (Montecito) — An artisanal café by a Paris-trained pastry chef tucked into Coast Village Road. Café in the morning, bistro Thursday–Monday evenings.

Jeannine’s (multiple locations) — A Santa Barbara institution for over 30 years. Breakfast and lunch, dog-friendly patio, wholesome and simple done right.

Red Kettle Coffee (Summerland) — The kind of place that makes you want to move to a small town. Dog-friendly patio, local art, gluten-free options, and a matcha that locals swear by.

🛍 Shop & Wander

Butterfly Beach (Montecito) — Quiet, locals-only feeling, and some of the best sunset light on the coast.

Field + Fort (Summerland) — A home goods and antique shop with an all-day café. Think: elevated living, beautiful presentation, one-of-a-kind pieces. Worth the stop even if you don’t buy anything.

State Street (Santa Barbara) — Car-free promenade perfect for a slow walk. Shops, restaurants, and a straight shot to the pier.

Spanish Steps - Make sure to pay attention to all the beautiful spanish step design elements as you walk in Montecito and Santa Barbara.

Santa Barbara Botanic Garden — (Santa Barbara) — In all my trips to Santa Barbara, I have yet to do this, but it’s a must see!

🏨 Where to Stay

Drift Hotel (Santa Barbara) — A boutique hotel in a renovated 1920s Spanish building on State Street. Baja minimalism meets California cool, with an on-site coffee bar (Dawn) and cocktail bar (Dusk). Walkable to everything.

This Airbnb I stayed at - Sunlit Montecito Studio Retreat with Patio (Montecito) — a charming, cozy studio casita right in Montecito. It’s small - so perfect for 1-2 people.

So — What’s the verdict? Are you going to add Santa Barbara, Montecito, and Summerland to your list?

For more Airbnb, Travel Recs, and Road Trip Itineraries… Follow along and check out my Instagram Account.

The digital products industry hasn’t died but it is changing. The way we sell digital products is changing. The way we consume digital products is changing (hello substack!)

I do believe people are still willing to invest in digital products, higher-ticket services, and courses but only IF they trust you and know you’ll deliver results.

But they’re being more careful about where they invest their hard earned dollars. They want to trust you first. They want to see that you deliver. They are sick of overhyped fluffy webinars that deliver no value. They are sick of the age old “give the what but not the how” advice we all learned back in the day.

I believe the new approach is about genuine value at every level.

In this article. I’m going to show you how to create an entry-level digital product offer that makes people say, “Wow, I can’t believe I got that much for $97.”

Then watch them naturally progress to your bigger offers—not because you pushed them or offered them a “limited time bonus!”, but because they already trust you and want more.

Do you want to be ahead of a lot of people selling digital products in the nutrition industry? Read this article!

Many are still using the “traditional” or old way of doing things. And I’ve analyzed Facebook posts & listened to real digital products buyers — to hear what makes digital products feel DEAD right now and what makes people hesitant to buy them.

Just check out some of these comments (real market research I did for my presentation on this topic to the Nutritional Therapy Association)….

PS - I’ve learned more from some $27 digital products than $3000 courses. Specifically because they were an action packed / tangible process that was manageable.

What’s still true with digital products:

The digital products industry is going through a massive shift right now. And we need to talk about it.

• It’s easier than ever to create and sell digital products (thanks to technology and AI)

• People understand what digital products are (there is no need to educate them on the concept anymore! They get it!)

• Online learning isn’t going anywhere

What’s changed:

1. People are drowning in free information. With AI, anyone can get “the how” for free. People don’t need to pay for tips and information anymore. Free tips are everywhere! Open Instagram, YouTube, Substack, and AI and you’ll find a bajillion free tips. People aren’t paying big money for free tips.

2. Attention spans are shorter. Nobody has time for fluffy 90-minute webinars that are really just sales pitches, or vague “teaser” content that withholds the good stuff.

3. People have been burned in the past (from 2020-2025). They’ve invested in courses that underwhelm and overpromise. They’re more skeptical than ever of where their money goes (not to mention they aren’t spending as freely).

4. Withheld information feels manipulative. Saving all your good information for higher ticket items is keeping people from investing more.

5. Faceless marketing and “white label” get-rich-quick schemes have flooded the space, making people crave genuine connection, community, and real substance over hype (again… that’s why Substack is taking off. People WANT long-form content and deeper connection over flashy reels).

Your digital product should not be a “one off” sale. Instead, think of it as a strategic pathway (a stepping stone that leads to your bigger offers, programs, and higher ticket clients).

TIER 1: Entry-Level Digital Product ($47-$197 or $9/month)

• Purpose: A low-risk way to experience your teaching and build trust. It fits in most people’s budgets & they don’t need a lot of time to think it over.

TIER 2: Mid-Tier Digital Product ($200-$799)

• Purpose: Adds support, implementation, access, or community

• Format: Everything from Tier 1 PLUS live elements and feedback (you can even build upon tier one to create a natural flow from product 1 to product 2).

TIER 3: Premium Package or Product ($800-$3,000+)

• Purpose: Deep transformation with personalized support and 1:1 time

• Format: Done-with-you program, 1:1 coaching, VIP experiences, signature method or course

Why This Strategy Works:

→ Reduces risk - A $97 purchase is easy to say yes to compared to $2,000
→ Increases your confidence - You know the pathway will lead to more clients eventually, so you’re confident selling it and it doesn’t feel random talking about your digital products.
→ Natural progression - It naturally leads to higher-ticket offers without pressure tactics
→ Improves conversion rates - People who’ve experienced results from your entry product are far more likely to invest bigger. It’s easier to convert someone who’s already bought from you. You don’t need to find a new buyer for your higher programs.

But here is the important part. YOUR ENTRY LEVEL PRODUCT NEEDS TO GENUINELY OVER DELIVER. Not at an attempt to sell your higher ticket but to genuinely give value at that price point.

Here’s what overdelivering does NOT mean:

• ❌ Teaching them everything you know in one product

• ❌ A 55-module course covering every possible topic

• ❌ Information overload with no clear path forward

• ❌ Throwing in bonus after bonus to justify the price

• ❌ Giving them a PhD in your topic

Overdelivering means:

→ Going DEEP on ONE specific, targeted outcome
→ Less “information” and more “watch me do the exact steps”
→ NOT holding back the good stuff or gatekeeping
→ Taking out all the fluff and filler—give them the juicy details
→ Showing them the exact steps or process, not just theory
→ Actually helping them get results on that specific problem
→ Giving them BOTH the what AND the how
→ Being real and deep—not something they can get from AI
→ Letting your personal story shine with anecdotes and real examples
→ Beautiful design with great value for the price

This streamlined digital products strategy will build your confidence in your business & offers…

When your product pathway is streamlined, it transforms how you talk about your work:

You can share freely about your offers because:

• You know it will lead to higher conversions with your 1:1 clients

• You have a clear, defined path (no more feeling scattered)

• You don’t feel “salesy” when you mention it in every newsletter or Stories

• You’re genuinely helping people get started at a lower barrier to entry (more people can find your work and benefit from it)

• You’re giving them a chance to trust your approach before investing more

• You know you’re overdelivering without just dumping information

Questions to ask yourself:

Action steps:

• Record explanations you’re giving anyway

• Create “pre-work” content for new clients

• Document the unique insights that come from YOUR lived experience

• Where are you having the most success?

• What transformations happen most reliably?

• What do people need to understand first?

• Keep a running list of topics you explain repeatedly (to friends or clients)

• Note which handouts you send to every client

• Track questions that come up in every session

• What are the breakthrough concepts, perspective shifts, lightbulb realizations.

• What do you know from experience that AI doesn’t know?

Entry-level digital product alternatives to the $7 Canva PDF Guide

There’s nothing wrong with slapping a $7 Canva PDF on your website & hoping it will sell. But first off, it takes a LOT of $7 sales to make significant income AND they may never open it or work with you as a client.

So if you’re not getting sales and want a more strategic approach, here are some ideas.

These are certainly more effort upfront than a generic PDF, but these create sustainable income, build trust, AND create a pathway to your bigger programs:

→ 45-minute workshop working through a specific problem

→ Masterclass on a targeted topic

→ Paid audio summit with start/end date (forces implementation)

→ Paid Substack articles, guides, and templates

→ Paid podcast series

→ Cooking demos or batch prep sessions

→ Monthly meal plans

→ Lab test interpretation guides

→ Quick-win programs (3-7 days)

→ Paid seasonal challenges or resets

→ Breaking your current course into smaller mini-courses (basic → intermediate → advanced)

80+ Entry-Level Digital Product Ideas to Get You Started

Now that you understand the strategy, here are specific product ideas organized by category. Use these as inspiration—adapt them to your unique expertise and audience.

How to use this list:

• Use as inspiration to find the specific topics you know the best. These titles are conceptual references. When you create YOUR product, craft a compelling title that speaks directly to your specific audience’s needs.

• If you can get even more specific — amazing!

• Whittle the information down to a specific process you can walk them through

Choose ONE to start with—the one you’re most passionate about or could explain the easiest

What Makes These Ideas Work

Notice the patterns in successful product ideas:

✓ Specific - Not “hormone health” but “perimenopausal sleep routine”
✓ Practical - Actionable steps, not just education
✓ Personal - “How I...” or “My...” makes it authentic and unique
✓ Results-oriented - Clear outcome in the title
✓ Time-bound - When relevant, includes timeline (15 minutes, under 2 hours, etc.)
✓ Solves ONE thing - Doesn’t try to fix everything at once

Sleep & Hormones

For Perimenopause/Menopause:

• Walk through my nightly routine with me: The 4 ways I’ve improved my sleep after turning 40

• The low-cortisol nighttime hobbies and routines that keep me from gaining weight

• The 5-step morning routine that helps you sleep better during perimenopause (what you do at 7am impacts sleep at 10pm)

• Hot flash Rescue: My 3-minute protocol when one hits at 2am

• The exact magnesium protocol that stopped my night sweats in 10 days

For Menstrual Health:

• How to Eat for Your Menstrual Cycle Phase (Week-by-Week Guide)

• Craving management techniques for that time of the month

• The PMS prevention protocol I start 7 days before my period

• Heavy periods? The iron-rich meal plan that brought my energy back

Meal Planning & Food Prep

Time-Saving Systems:

• How I Teach Clients to Meal Prep in Under 2 Hours (Even If They Hate Cooking)

• My Go-To 15-Minute Dinner Framework for Busy Parents

• Cook Once! Exactly what to prep and how to use it all week

• How I use my freezer to batch cook for a month

• How to Build a ‘Grab & Go’ Freezer System for Busy Weeknights

• The Sunday Prep Session: 90 minutes to a stress-free week of eating

• Meal prep for one: How I prep when I’m the only one eating this way

• The lunchbox formula that works for picky eaters AND nutrient density

Budget-Conscious:

• How I save $300 at the grocery store every single month with these not-so-obvious hacks

• How to Stock an Anti-Inflammatory Pantry under $150

• Preservation methods to reduce food waste

• Bulk buying guide: What to buy at Costco vs farmers market vs regular grocery

• The $50/week meal plan that actually tastes good

Blood Sugar & Cravings

• The Protein-Per-Meal Formula That Stops Sugar Cravings

• How I was able to reduce my sugar cravings with these three things

• The 5-Minute Blood Sugar Test (Know If Your Meals Are Working)

• How my metabolism, blood sugar, and insulin resistance were impacting my energy, focus, and overall performance

• The afternoon crash solution: Why 3pm slumps happen and how to prevent them

• Breaking the nighttime TV cravings cycle: My 7-day reset protocol

• The blood sugar balancing breakfast formula (that’s not eggs)

Hydration & Electrolytes

• The Hydration + Electrolyte System My Clients Swear By

• The Electrolyte Formula That Actually Works (DIY vs Store-Bought)

• The mineral water trick that stopped my pregnancy migraines

Testing & Lab Interpretation

Thyroid & Testing:

• The Thyroid Panel Breakdown (What Your Doctor Didn’t Tell You)

• The 5 blood tests to ask your doctor for on your next visit

• My thyroid was “normal” but I felt terrible: Here’s what I tested next

• The pre-appointment prep: How to advocate for the tests you actually need

• Reading your own labs: The ranges your doctor uses vs optimal ranges

Hormones:

• The At-Home Hormone Test Interpretation Guide

• Are hormone tests worth it & what to get instead

• DUTCH test decoded: What your results actually mean

Gut Health & Digestion

• The IBS Flare-Up First Aid Kit (What to Eat When Nothing Feels Safe)

• Got glutened? Don’t panic! My process for when I get glutened while traveling

• The 5-Supplement Starter Stack for Gut Repair

• Bloating after every meal? My 3-week elimination protocol

• The gentle reintroduction plan after doing an elimination diet

• Travel Constipation solutions that actually work (beyond just “drink more water”)

• The 3-ingredient anti-inflammatory gut healing smoothie I drink every morning

Food Quality & Shopping

• How to Decode Food Labels in 30 Seconds (Avoid Hidden Inflammatory Ingredients)

• Gluten free restaurants & resources for your next trip

• The Dirty Dozen update: What to buy organic in 2026

• How to shop at Trader Joe’s for anti-inflammatory eating under $100/week

• Reading ingredient lists: The 5 red flags I always avoid

Holistic Medicine Cabinet

• My holistic medicine cabinet: Don’t get caught without these household staples

• My cold & flu formulas for children under 5 (Easy recipes to make at home this weekend)

• Natural first aid kit: What I bring camping/traveling with three kids to ensure our safety

• The immune-boosting protocol I start at the first sign of a cold

Migraine & Headache Support

• The headache and migraine guide: What to do when a migraine strikes

• My 5 non-negotiables to prevent migraines before they start

• The tension headache protocol: 10 minutes to relief without medication

Energy & Mitochondrial Health

• Need more energy? Targeted supplementation for mitochondrial support

• My favorite minerals & how they impact your cravings, sleep, and stress levels

• The ways I optimize light exposure and daily rhythms to maintain consistent energy

• 6 Daily habits for the ADHD brain: How light exposure, meal timing, and sleep impact productivity, mood, and brain health

• The 3pm energy protocol: What I do instead of reaching for coffee

• Waking up at 3 am? What this means and why insulin resistance may be related

• How I recovered from corporate burnout using food

Lifestyle & Routine Support

• Self-massage and movement techniques to do each morning

• The 15-minute lymphatic drainage ritual I do every morning no matter what to reduce headaches and pain

• My non-negotiable daily routine that keeps me healthy at 70

• The 5-minute morning movement sequence for stiff joints

Inflammation & Pain Management

• The anti-inflammatory meal template I use for every dinner

• Joint pain relief: The supplements and foods that actually moved the needle

• My post-workout recovery protocol to prevent soreness and inflammation

Weight & Metabolism

• Why I stopped counting calories and started eating more (and lost weight)

• The metabolism reset: How I repaired years of under-eating & started living my life again

• How I got my period back after undereating for years

• Strength training for women over 40: The workout split that actually works

• The protein-first approach that changed my body composition

Detox & Liver Support

• Detox without deprivation: My gentle 5-day liver support protocol

• The daily drainage routine that reduced my toxic load

• Castor oil packs: How I use them and what they actually do

Stress & Nervous System

• The 10-minute vagus nerve reset I do when I’m overwhelmed

• Nervous system regulation for busy moms: Techniques that work in real life

• My evening wind-down routine that signals safety to my body

• The breathwork practice that lowers my heart rate in 3 minutes

• 3 simple somatic exercises I teach every $3000 client

Create Your Own Unique Ideas

Use these templates to generate infinite product ideas that fit YOUR expertise:

“How I [specific result] with [specific method/timeline]”

• How I healed my gut with three supplements

• How I balanced my hormones in 90 days

• How I meal prep in 90 minutes

“The [number]-[thing] [outcome]”

• The 5-Supplement Stack for Better Sleep

• The 3-Meal Formula for Stable Energy

• The 7-Day Reset for Sugar Cravings

“[Specific tool/test] Interpretation Guide”

• DUTCH Test Interpretation Guide

• CGM (Continuous Glucose Monitor) Deep Dive

• Thyroid Panel Breakdown

“[Audience]’s Guide to [outcome]”

• Busy Mom’s Guide to Anti-Inflammatory Eating

• Perimenopausal Woman’s Guide to Strength Training

• PCOS Warrior’s Guide to Blood Sugar Balance

Your Action Plan (Do This Next)

Step 1: Circle 3-5 ideas from the list above that excite you

Step 2: For each one, answer the 3-Question Framework:

• What do I repeat to every client about this topic?

• What foundational knowledge do they need first?

• What creates the biggest “aha moment”?

Step 3: Choose ONE to start with

• Pick the one you could create fastest OR

• Pick the one you’re most passionate about

Step 4: Validate before you create

• Share the concept on social media

• Survey your email list

• Offer a mini-workshop to gauge interest

Step 5: Map it to your ecosystem

• Entry level: This product ($47-$197)

• Mid-tier: What support could you add? ($200-$799)

• Premium: How does it lead to 1:1 work? ($800-$3,000+)

Ready to map out your complete digital product ecosystem?

Subscribe to my substack and I’ll continue to give you more digital product ideas and revenue generating activities.

Need a website, course, or branding? Check out my services & template shop.

Tell me what your digital product idea is below:

Which product idea from the list resonates most with you? I’ll critique it and let you know what I think! (also comment on other people’s suggestions and help them out — would you buy their digital product?)

It’s almost 2026 — WHATTTT THEEEE HECK!

As an INTJ who genuinely gets giddy about fresh notebooks and clean slates, I should be thriving right now. But here’s what I’ve learned: loving the idea of a fresh start and actually preparing for one are two very different things.

I used to wait until mid-January to “figure out” my business goals. By then, I’d already feel behind, stressed, and like I was starting the year on the wrong foot. So this year? I’m flipping the script.

I’m doing a full business audit NOW — before January sneaks up on me. And I’m sharing my entire process (finances, tools, subscriptions, tough decisions, all of it) because you probably need to do this too.

Let’s make 2026 our most intentional year yet — but without the perfectionism or pressure.

Part 1: Actions I’m Taking Right NOW to Grow My Business in 2026

Getting My Finances in Order

Taking an audit of my income streams.

I’m looking at what’s actually bringing in money and what’s aligned with where I want to go. I’m going to try and double down on the stuff that’s working. The stuff that doesn’t fit anymore? Either getting rid of it or seriously downsizing it.

• Note: You’re allowed to pivot! You’re allowed to stop doing things that don’t work! If an income stream is filling you with dread AND it’s not making much money — find a way to get rid of it in 2026! To me, that tells me that you’re not excited to promote it, it’s not making that much money and it’s not working for your business.

Taking a look at my pricing & promotions.

Instead of running promotions on a whim (guilty!), I’m planning them out for the entire year. I’m also looking at whether my pricing needs changing and if I need to add or reduce payment plan options.

Taking a look at the format of my digital products & services I offer.

Do I like the format? Is the format working for my community & me? Do I need different tech or move it to Substack / a course / add community etc?

What digital products need serious updating?

Where do I need to make updates to my digital products or add more effort into them in 2026. Are things out of date? How can I get my students & audience more results.

Figuring out what feels easy & fun to promote and what I keep putting off (or dread doing).

If I’m dreading promoting something, that’s a sign. Either the offer needs to change or it needs to go.

I’m going through EVERY subscription and asking:

Downgrading any subscriptions

Anything I’ve not used as much as I thought. Can I downgrade to a lower pricing tier? Am I using all the paid features?

Upgrading any subscriptions

Is there anything I use a ton of in my business & I’m wasting time or frustration by not using the software to its fullest? Should I upgrade to get more benefits in my business?

Cancelling any subscriptions

Anything I’m not using at all OR anything I can get by without (while still not impacting my productivity, workflow, or income!)

Pausing subscriptions

Anything I’m using in my business, but maybe not every month? For example, I use Loom to record video messages to my clients and most months their free version with a 5 minute limit does just fine. But some months I’m really busy and really want more than a 5 min limit and it’s worth upgrading. But do I need this every month? Nope! So I’m cancelling until I feel I need it again.

Going from Monthly to Annual Subscriptions

If your budget allows. Are there any subscriptions you’re paying for monthly that could be translated to yearly (often at a discount)? Before you do this, just make sure you’re positive you’re going to use it the entire year and it’s worth the investment. (This could be your website, your email provider, Canva subscriptions, software you use every day, bookkeeping software etc.)

Update your testimonials on your website!

When’s the last time you did this? (Having trouble getting testimonials or managing your testimonial process? See my recent article here!!)

Reach out to past clients

…to see if they need more help or know anyone that may need help. Maybe give them a little discount if they want to work again. Past clients are honestly some of the best leads!

• Bonus - make sure every past client from the year has given you a testimonial!

Create an email sequence that emails my email list on the first of every month letting them know I’m open for bookings!

And then I’m automating it so I don’t forget. (Because I will absolutely forget and then it’s one more thing on my to-do list.)

Sometimes I forget to let people know I’m open for business & taking clients…. DUH!

Reconnecting with my WHY.

Why am I doing this? Who am I helping? Where am I making the most impact and how can I double down on that? This is the foundation of everything else! Is my niche still relevant? Can I get clearer on this in any way?

Reevaluate my services.

Can I package them in a more streamlined way? Is my process confusing to clients at all? Can I add any additional services to my packages for an extra fee? Can I get rid of any services that don’t align with where my business is heading & what my ideal clients need?

Looking at projects that absolutely lit me up vs. projects I didn’t enjoy as much.

I’m finding the patterns and seeing how I can do more (or less!) of those projects. Remember you’re in control of your business! You can pivot at any time.

• For example, in my business I’ve noticed that I enjoy the design much more than the tech lately. So putting together someone’s email funnel was great for 2025 but do I want to continue doing this in 2026? Do I want to change the direction I’m going with this?

• If you don’t audit this every year and just take any client that pays you — after a few years you may not recognize your business and will be working on projects you don’t even like! So this is a great way to check in with yourself and make sure you’re enjoying the work you get paid to do!

What skills do I need in 2026

to bring in more clients or improve my work? Do I need to invest in any tools, courses, digital products, or mentors?

What is my budget for investment? Where might I need to budget for a higher investment (For example: done-for-you tech, web design, mentors, 1:1 services) and where can I DIY it (For Example: Buying templates, subscribing to someone’s Substack, buying someone’s smaller digital products).

Where can I improve my branding?

Can I improve my consistency? Do I need to invest in branding? Copywriting? How can I budget for this in the new year? Do I need to book a new branding photo shoot? (PS - read this article first!!)

Deleting files on my computer that have taken over my desktop.

I’m dreading this but it needs to be done! My desktop is a disaster and I know it’s slowing me down. So I’m putting on a good playlist and just doing it.

Part 2: Things I’ve Bought for My Business in 2025 That I’m Loving & Would Buy Again!

Okay, so in 2025 I really tried to watch my business budget and only buy tools and items I knew I would use.

These are the tools I’ve actually been using consistently and getting real value from:

Brick

A physical device that temporarily removes distracting apps & their notifications from your phone. Feeling like you need to cut back on screen time or be more present in the evenings or during your work day? Brick can lower your screentime by using an actual device you have to click in and out of. It will limit whatever apps you don’t want to use and to turn them on again you have to physically get up and turn them on by clicking back on the Brick.

Meine Sleeve

Okay, so maybe I was Instagram Influenced on this one! But I’m loving it.

SMART SLEEVE – 4-in-1 Ergonomic Workstation Set. The SMART SLEEVE lifts your laptop to the optimal ergonomic angle - anywhere, anytime. I’ve been using this for a few months and LOVE it!! It gently lifts my laptop while working BUT it also is sleek and not bulky. It includes a protective laptop case and a cord case.

WLTH WALKS

Each month, WLTH WALKS pairs you with two like-minded female founders in your city for a one-hour business networking walk. I’ve done two walks so far & have met great entrepreneurs in my city. We’ve networked, brainstormed, and helped each other out.

Uber Suggest

Ubersuggest is a user-friendly, budget-friendly SEO tool created by Neil Patel, offering keyword research, competitor analysis, site audits, and content ideas to help grow website traffic and improve search engine rankings, providing data on search volume, difficulty, and backlinks, with free options and paid plans

Tailwind App

Time-saving Pinterest tools to grow your business: I’ve been using the Tailwind App for my Pinterest Marketing for about 5 months now and wish I started sooner! You can bulk upload pins and add them to a smart schedule where they will continue to pin your same pin over the course of a few months!! This increases your productivity while only pinning once :) You know I love a good shortcut!

Spread content out by posting with pre-set time intervals. Use board lists to send a Pin to all your relevant boards.

I haven’t explored the app to it’s fullest yet but I’m already getting results

The Vault Stock

Content creation made effortless with premium stock photography, video, and creative assets. Take your business from basic to bold. This is my second year using the Vault Stock in my templates and they keep adding new assets every week. It’s been worth the investment for my business to add better stock photography in my templates and designs.

Logitech Ergonomic Mouse

The amount of compliments i get on my mouse! When I’m designing all day my wrists used to hurt but not with this mouse! Worth the investment. I love it so much.

So What Now?

Listen, you don’t have to do all of this or copy me.

But if you tend to wing it, you can pick 2-3 things from this list that resonate with you and start there. The goal isn’t to overwhelm yourself—it’s to set yourself up for a better, more aligned 2026.

And if you need help with content creation, Canva, your website, or digital products, you’re in the right place!

Subscribe now

What are YOU doing to prepare your business for 2026? Reply and let me know!

You’ve just delivered amazing work, your client or customer is thrilled, and then you have to... ask them to write nice things about you? It feels uncomfortable, like you’re begging for validation.

Or maybe they gave you a small snippet in an email that they were happy with your work, but then it’s like hmmm.. I kinda need MORE WORDS than “I love it!!” for a testimonial. Asking them to give you more praise after they just sent you praise, also seems a little awk….

But the reality is that testimonials are important for your business.

They’re social proof that what you’re selling actually works. They build trust with people who don’t know you yet. And they can literally be the difference between someone buying from you or scrolling past.

Do people fake testimonials? YES. And in the age of AI and photoshop, people still doctor up testimonials but I still check them before buying someone’s service or product.

Why?

Because I want to see if people like me are getting help from the person I want to buy from.

The good news? You don’t have to chase people down or send awkward “just following up!” emails every week.

Most of the strategies I’m about to share are completely automatic—meaning you set them up once and they work for you forever.

Why You’re Not Getting Testimonials (And It’s Not Your Fault)

When you’re selling digital products—courses, templates, downloads, memberships—there’s only one problem: you rarely talk to your customers.

Unlike one-on-one client work where you’re in constant communication, digital products are transactional. Someone buys your course, downloads it, and... that’s it. You might never hear from them again.

This creates a gap. They might be getting incredible results from your work, but you’d never know because there’s no natural opportunity for them to tell you.

That’s why you need systems. Not pushy, salesy systems—but thoughtful touchpoints throughout your customer journey that invite feedback and make it easy for people to share their experience.

Everyone who buys from you should give you a testimonial.

Here’s the goal I want you to adopt:

Everyone who buys from you should give you a testimonial.

Obviously, that’s impossible. You’ll never get 100% compliance. But if that’s your internal target, you’ll start thinking strategically about where and how to collect testimonials. You’ll build it into your processes instead of treating it as an afterthought.

Also remember: most people WANT to help you. They just need to be asked. And sometimes they need to be asked twice because they’re busy and they forgot. Don’t be shy about multiple touchpoints—as long as you’re not annoying about it, people appreciate the reminder.

One more thing: remind people you’re a small business. Especially if your audience isn’t other business owners (maybe you’re in health, wellness, education), they might not realize how much reviews and testimonials actually matter.

Tell them! Say, “Reviews really help my small business grow, and I’d be so grateful if you could leave one.”

Just be a real human with them!

My fav tool to collect testimonials

Before we dive into the 14 strategies, let me share the tool that improved my testimonial game: testimonial collection software.

What it was like before the software:

1. Asking people to email me their feedback

2. They have to write something from scratch, figure out what to say, and hit send

3. I then have to remember to take that testimonial and add it to my website or testimonial pages.

What it is like after the software:

I use a tool called Social Juice that collects written and video testimonials through a simple link. I put that link everywhere (see all the places I put it below). It then automatically updates on my site (after I approve it) so I never have to update my website.

PLUS - it allows video testimonials! And video testimonials are even BETTER than written! You can repurpose these into reels or YouTube videos. You can still use the written content from the video (but video engages customers more).

Other options include:

• Trustpilot

• Google Reviews

• SurveyMonkey

• Built-in survey tools in your email platform (like Kartra)

The beauty of using a link is that you can drop it everywhere—in your course, in emails, on your website footer—and people can submit testimonials whenever inspiration strikes.

Pro tip: If you use a platform like Kartra, you can tag people who’ve submitted testimonials so you can exclude them from future testimonial requests. That way you’re not bothering people who’ve already helped you out.

🔒 What You’ll Get in This Paid Article:

📝 All 14 automated and manual strategies for collecting testimonials throughout your customer journey

🤖 5 completely automated methods you can set up this weekend and never think about again

💌 Exact email sequence template for post-purchase follow-ups that get testimonials

🎯 Natural strategic touchpoints to ask for testimonials

📧 How to repurpose informal feedback into powerful social proof for your sales pages and email marketing

⏰ Timing strategies for when to ask

💡 My personal results including how one simple 30 second change doubled my Etsy testimonials

This is your complete roadmap for building testimonials into every stage of your business so you never have to awkwardly chase people down again.

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Why premium fonts can help you stand out online (+ how to add them to your Squarespace website)

If you’re building a website that actually represents your brand (not just a template that looks like everyone else’s), custom fonts are one of the most powerful—and most overlooked—tools in your design arsenal.

Why Typography Matters More Than You Think

Typography shapes how users interact with your content, guiding them through information and establishing visual hierarchy. Before a visitor reads a single word on your site, they’re already forming an impression based on your font choices.

Think about the brands you admire. Chances are, their typography is doing heavy lifting:

• It’s setting the tone (playful? sophisticated? bold?)

• It’s creating visual hierarchy (what should they read first?)

• It’s reinforcing brand identity

Fonts communicate brand personality, set the tone, and enhance content readability. The right typeface can make your website feel luxurious, approachable, cutting-edge, or timeless—sometimes with just one design choice.

The Problem with Free Fonts

Free fonts are everywhere, and for good reason — they’re accessible and easy. And if you’re like me, you probably didn’t even realize you could buy premium fonts when you first started out. I didn’t even realize people created their own fonts and sold them to small businesses like us!

When everyone has access to the same 50 Canva or Squarespace fonts, your website starts to blend into the background. There’s nothing wrong with this when you’re just starting out — but why not take your brand to the next level with a VERY MINIMAL INVESTMENT $$$.

Custom and premium fonts, on the other hand, are designed by talented type designers who obsess over every curve, weight, and ligature. The craftsmanship shows. These fonts have personality, versatility, and that indefinable quality that makes you stop scrolling and actually pay attention.

They don’t get paid unless their fonts are marketable — sooooo there’s that!

And here’s the best part: custom fonts aren’t as expensive as you might think. Most web font licenses run $27-$50 and on the higher end $100-$200 — a relatively tiny one-time investment for something that touches every single page of your website and brand.

My Favorite Custom Fonts for your website:

PS - There are affiliate links within this post & I may earn a commission on fonts I recommend.

Jen Wagner Co.

Jen creates some of the most elegant, versatile fonts I’ve ever worked with. Palmer (the font I’m using in my tutorial video) has this perfect balance of personality and professionalism that works beautifully for bold and retro headings. Her fonts feel contemporary without being trendy, which means they’ll look great for years to come.

Check out Jen Wagner Co.’s fonts here →

My Favorite fonts from Jen Wagner:

• FIGURA SANS - A 12-Font Luxe Sans

• EDITOR’S NOTE - Editorial Serif

• SAILING CLUB - Nostalgic Serif

• PALMER - A Classic Serif

• NORFOLK - A Traditional Sans

• FOUNDER’S HAND - Handwritten Notes

• PERFECTLY 90s - Nostalgic Serif

• RUNAWAYS -A Powerful, Bold Sans

• ROYALS - Romantic Serif

  

Other fonts I’m loving:

Mulkin Nazir

• THE NEW ELEGANCE - Serif & Sans

Positive Type Foundry

• THE BASILICA AWESOME SERIF - Serif (9 Font)

• GALLANT SERIF - Gallant font is an elegant Regular and Italic serif typeface with fine details.

• THE GLOW MAKERS SERIF - modern display serif typeface

Nicky Laatz

• THE AWESOME SERIF - Retro serif font

• MINT & MAGNOLIA - a casual yet classy, handwritten pencil script.

• VERY VOGUE - Based on glamourous fashion magazines from the 80’s

• SERIOUSLY NOSTALGIC - A classy eighties magazine inspired serif

• KILMANJARO SANS - A retro inspired bold font sans

• 80’S COMEBACK - A charming 80’s font

  

Bilberry Creates

• ORCHID FUNK - Serif Font

• CLEAN HEART - Simple Serif Font

Tropical Type

• KINFOLK - Modern Serif Font

• BOTANICA - Font & Logo Kit

• MARIGOLD - Font duo & logo set

Salt & Pepper Designs

• MONTAGE - Delicate serif font

Loryn Ipsum

• HANNAH - Modern display serif font

• DUNCAN WALNUT - modern serif typeface

Misha Sova

• LILAC - Classic Serif

• POSTURE - Delicate Sans Serif

• AURORA - Elegant & Modern Sans Serif

  

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Pro Font Tips from Emily:

Before you start shopping for fonts, here’s what I’ve learned from seeing my own clients struggle with their fonts & the font mistakes I’ve made along the way:

💬 Stick to 2-3 Premium Fonts Maximum

I know it’s tempting when you see all these gorgeous fonts (and you’ll go down the rabbit hole of beautiful fonts), but trust me on this: you’ll want to only use 2-3 premium fonts on your website. If you use more than that, you can really lose the quality and consistency of your brand. Your site will start to feel chaotic instead of cohesive. Think of fonts like accent colors—a little goes a long way.

💬 Make Sure Your Fonts Are Cohesive

When you’re picking fonts, make sure they flow together—not polar opposites fighting for attention. Your fonts need to go with the imagery of your brand and the overall feel you’re creating. If your brand is modern and minimal, don’t pair a sleek sans-serif with an ornate Victorian script. They should complement each other, not compete.

💬 Budget-Friendly Strategy: Invest in a Bold Header

If money is tight, invest in a bold header premium font and use a free font for the sub-header/paragraph text! The bold heading will draw your audience in, and I’m sure you can find a free font that goes with that design. This is actually a really smart strategy—your headings do most of the heavy lifting visually, so that’s where a premium font makes the biggest impact.

💬 Ask the Font Designer for Pairing Help

Here’s a tip most people don’t think of: reach out to the font designer to ask if they have any resources on a free font that would go well with your premium font. I’m sure many would be happy to help you! Font designers often test their fonts with various pairings and can point you in the right direction. The worst they can say is they don’t have recommendations, but most are incredibly helpful and want you to succeed with their fonts.

💬 Ask AI if your font pairing goes well

When in doubt, ask AI if your font pairing goes well or if they have a free font that goes with your premium paid font. Make sure you like it and it looks good to double check though!

💬 Upload your premium font in Canva!!

If you decide to grab the desktop license of your font as well as the web font & you can use it on social media and in Canva! When you get the files from the designer you can add those to Canva easily under BRANDING KIT! I highly recommend staying consistent across your social media platforms as well as your website (so make sure to buy both font licenses to stay compliant!)

My Favorite Font Pairings (Premium + Free)

Not sure how to pair your premium fonts? Here are some combinations I love that mix premium fonts with free Google Fonts to keep your budget in check:

For Retro & Bold Vibes:

• Palmer (premium heading) + Helvetica Neue (free in Squarespace!) - This is one of my latest font pairings seen above! Palmer’s classic serif personality pairs beautifully with Helvetica Neue’s timeless, neutral elegance. The best part? Helvetica Neue is already built into Squarespace, so you don’t need to purchase or upload anything—just select it from your font options.

• Palmer (premium heading) + Source Sans Pro (free body) - Another excellent option with Palmer. Source Sans Pro offers clean, neutral readability and is a Google Font, so it works great if you need a widely available alternative.

• Perfectly 90s (premium heading) + Montserrat (free body) - Nostalgic serif meets modern sans serif for that perfect retro-contemporary balance.

• 80’s Comeback (premium heading) + Poppins (free body) - Fun, energetic, and playful while maintaining professionalism in the body text.

For Elegant & Sophisticated Brands:

• Editor’s Note (premium heading) + Lora (free body) - Editorial serif paired with a complementary serif for an upscale, magazine-quality feel.

• Royals (premium heading) + Raleway Light (free body) - Romantic serif headlines with delicate, thin body text creates an elegant, luxurious aesthetic.

• Sailing Club (premium heading) + Open Sans (free body) - Nostalgic serif with one of the most legible sans serifs available—perfect for websites with lots of content.

For Modern & Clean Designs:

• Norfolk (premium body) + Roboto (free heading) - Flip the script! Use a traditional premium sans serif for body text and pair it with the ever-reliable Roboto for headings.

• Figura Sans (premium heading) + Inter (free body) - Luxe sans serif paired with a modern, highly readable font that’s designed specifically for screens.

• Aurora (premium heading) + DM Sans (free body) - Both are modern and elegant, creating a cohesive, sophisticated look with subtle contrast.

Budget-Friendly Strategy: Remember my pro tip? Invest in a bold premium heading font and pair it with a free Google Font for body text. Your headings do most of the visual heavy lifting, so that’s where premium fonts make the biggest impact. Popular free body text fonts include Source Sans Pro, Open Sans, Lora, Merriweather, Inter, and Roboto—all are highly legible and pair well with most premium serifs and display fonts.

A WORD OF CAUTION

Before you buy — A Quick Word About Licensing

Before you click “buy” on that gorgeous typeface, take a minute to understand licensing. Here’s what you need to know:

• Desktop licenses are for design work in tools like Canva, Photoshop, or creating social media graphics

• Web font licenses are specifically for embedding fonts on your website

• Many licenses are tiered based on website traffic or pageviews, so you may need to buy an additional license as your business grows (and traffic to your website grows)

• Check to see if you can use the font for logos. Sometimes you can and sometimes you can’t. Don’t just assume you can use for a logo.

If you’re doing both Canva designs and building a website, you’ll typically need to purchase both license types (desktop & web font). The good news? Most font creators are incredibly helpful and will answer licensing questions if you’re unsure. When in doubt, just ask before purchasing. You don’t want to get caught with the wrong license.

How to Add Custom Fonts to Squarespace (The Easy Way)

Here’s where I have genuinely exciting news: Squarespace finally made uploading custom fonts ridiculously easy. No coding required. No plugins. No complicated workarounds.

LINK TO THE YOUTUBE TUTORIAL

Step 1: Purchase Your Font

Choose your custom font and purchase the appropriate web font license. After checkout, you’ll download the font files to your computer.

Step 2: Navigate to Site Styles

In your Squarespace dashboard, go to Site Styles. This is where all the font magic happens.

Step 3: Upload Your Font

Click on either the Headings or Paragraphs dropdown (depending on where you want to use your custom font). Scroll through the font options, and you’ll see a little upload button. Click that, select your downloaded font file, and boom—your custom font is now available in Squarespace.

Step 4: Fine-Tune Your Typography

Once uploaded, you can adjust the font weight, style, size, line height, and letter spacing to make everything look perfect. Every font has different characteristics, so take a few minutes to dial in these settings.

Pro Tip

You can upload different custom fonts for headings and body text, and even apply custom fonts to buttons and miscellaneous elements throughout your site. This gives you incredible control over your site’s entire typographic system.

The Transformation

I know this might sound dramatic, but switching to a custom font can genuinely transform your website.

Your website is often the first impression potential clients or customers have of your brand. Investing in thoughtful typography shows that you care about the details and you’re willing to go the extra mile to create something special.

Watch the Full Tutorial

Want to see exactly how I upload custom fonts to Squarespace? I’ve created a step-by-step video tutorial that walks you through the entire process.

Watch it here →

What fonts are you currently using on your website? Drop a comment below or reply — I’d love to hear about your typography journey!

And if you need help with a custom website design or want to grab one of my Squarespace templates, check out my website here →.

PS - Going forward, in 2026, many of my Squarespace templates will have premium font licensing (at no cost to you!) I can’t wait to add this to my templates to give you a better template experience.

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And it got me thinking — what are all the ways I could use Substack to promote the rest of my business & grow my income for 2026.

I love a good list and brainstorm. I’m the queen of list-making. So let me share what I’ve come up with on how you could use Substack to promote your business so you can grow in 2026.

In this paid post, I’m sharing how you could:

✨ Turn Substack into a digital product library (and create recurring revenue)

✨ Use audio notes in Chat to create a mini private podcast for subscribers

✨ Test course ideas before building them (perfect for corporate side-hustlers!)

✨ Use free content to drive traffic to your paid offers

✨ Repurpose your existing content to work smarter, not harder

✨ Build genuine community through subscriber-only features

✨ Implement 5 more strategies to grow your biz using Substack in 2026

If you’re a course creator, health coach, nutritionist, or digital product seller looking for creative ways to use Substack to grow the rest of your business, this one’s for you.

Let’s dive into 11 creative ways to use Substack to grow your business...

1. Create a “Digital Product Library” for Paid Subscribers

Offer templates, guides, worksheets, meal plans, protocols, and mini-trainings behind your paywall. It’s like a Netflix model for your expertise.

Why this works: People love “all-you-can-consume” models. Instead of buying individual products, they pay monthly for access to everything (AND ACCESS TO YOU!) When they subscribe monthly they can get access to all of your guides, templates, and resources you have created.

What to include:

• Meal planning templates

• Symptom trackers

• Protocol guides

• Mini video trainings

• Exclusive audio content (yes, substack has audio — more on this later in this article!)

My take: This is similar to my Kartra Tech Hub. People pay monthly for access to my tutorial library, and I keep adding content. There is no order in which they need to consume the content, it’s just all there for them! They pay for what they need then cancel when they are done.

Why this works: It creates recurring revenue instead of one-time sale. Someone can then get your resources but ALSO get more value for you as you continue to write paid posts on Substack.

Potential Revenue: A subscriber paying $10/month for 12 months = $120 vs. a one-time $27 digital product transactional purchase. The customer then gets to know you on a deeper level through your paid substack posts (rather than just buying a template from you). This creates a deeper relationship with you so they *may* become a higher paying client later on.

How to implement & automate this:

• Create a “resource library” post that’s pinned for paid subscribers

• You can create a link that houses these resourses (through your website) and it links within your “paid subscriber” welcome email. When they subscribe they can grab their paid subscriber content there.

• You can add new templates, guides, or worksheets monthly

• You can promote this library as a key benefit of subscribing (create it once and benefit as subscribers keep coming in!)

• Launch new digital products to your Substack community first. Give them exclusive discounts or bonuses. Treat them as VIPs.

• Price it at $10-29/month

Example language to use: “Subscribe for $15/month and get instant access to my complete library of meal planning templates, supplement guides, and protocol worksheets, plus new resources added monthly.”

Pro tip — start small! No need to create tons of content to start. Just get going with one digital template as a paid perk for subscribing. Consider re-purposing what you already have into a perk for paid subscribers to start. You can grow it into a “digital library” over time if that feels right (and increase your price over time too).

2. Use Audio Coaching Notes in Chat for Paid Subscribers

Turn Substack’s Chat feature into a mini private podcast for your paid subscribers by sending regular audio notes.

I LOVE the concept of a private podcast (which I used to have) but navigating yet another platform is a downside. With Substack, you can have a private little audio podcast or send audio coaching notes to paid subscribers without paying for another platform.

Why this works: Audio creates intimacy and connection in a way text never can. Your subscribers hear your voice, your personality, your passion—and it makes them feel like they have direct access to you without the commitment of scheduled calls.

How to implement & automate:

• Enable Chat for paid subscribers only

• Send 1-3 audio notes per week (keep them 1-3 minutes or let them know when they are longer notes)

• Mix audio with text for variety

• Set expectations: “Every Wednesday, I drop an audio coaching note in Chat”

What to share via audio:

• Quick nutrition tips or protocol updates

• Answers to subscriber, client, or student questions (Example audio note: “Just had a breakthrough with a client—here’s what we discovered” (add a 2-min voice note recapping the breakthrough).

• Behind-the-scenes business insights

• Motivation and encouragement

• “Hot takes” on trending wellness topics

• Real-time reactions to new research or industry news

• Mistakes or real-life examples you’re navigating yourself (things that are coming up in your own life that tie to what you teach).

Why subscribers love this:

• Feels like personal voice memos from a friend/mentor

• More engaging than reading long text responses

• Creates the feeling of being “in the inner circle”

• Audio on their schedule: The benefit of audio is that they can listen when they want. On their car ride home, working out, while doing dishes, while walking the dog, or picking up the house.

Why YOU’LL love this:

• Faster than typing long responses

• More authentic and off-the-cuff

• It feels special & different than what a lot of creators are doing

• Doesn’t require video (great for introverts or busy days)

• Can record from anywhere—your car, a walk, your kitchen as inspiration strikes!

How to position this: Market this as a feature when promoting your paid subscription: “Paid subscribers get exclusive access to my weekly audio coaching notes in Chat. I share real-time tips, answer questions, and give you the kind of support my clients pay $200/hour for.”

My take: This is like having a private podcast meets coaching Voxer channel, but it’s all built into Substack. No additional platforms needed. It’s intimate, scalable, and adds value for your paid tier.

Pro tip: Occasionally ask questions in your audio notes to spark conversation: “I’m curious—how many of you are dealing with this? Voice note me back or drop a comment.”

Upgrade to paid to get 9 more fun ways to use Substack to grow your business in 2026 →

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Hello my lovely entrepreneur friends!

First I just want to say that this article is coming from someone who is LONGGGGGGGGG overdue for new branding photos.

Do as I say.. not as I do! LOL.

I’ve been feeling a little uncomfy in my body due to some health challenges the last few years and well… branding photos were always on the list this year but somehow never got done.

BUT THAT’S SILLY! AND IT’S HOLDING BACK MY BUSINESS AND SALES. < This is what I’d say to you as well.

Look, I get it. As health coaches, therapists, bodyworkers, and solopreneurs you’re literally helping people feel comfortable in their own bodies and minds, but that doesn’t mean you always feel camera-ready yourself. Maybe you’re between body sizes. Maybe you’re healing from burnout. Maybe you’re an introvert and feel more comfortable BEHIND the camera. Maybe you just haven’t felt like “yourself” lately.

I see you, and I’m right there with you.

But here’s the thing: your ideal clients need to see YOU. The real you. Not some overly polished, unattainable version, but the actual human who’s going to hold space for them, guide them, and help them heal. And maybe that’s why people aren’t booking!

Branding photos are an important investment in your business, and old or outdated photos may be costing you clients and sales.

When I’m looking to buy something from a website—especially something as personal as therapy, coaching, or wellness services—if they have blurry, inconsistent, overstretched, or outdated photos, it’s a turnoff and I subconsciously may not want to buy. It makes me wonder: Are they still in business? Do they care about their practice? Can I trust them with something as vulnerable as my health? Are they professional or just testing out their business?

And listen, this isn’t about vanity. It’s about trust and connection. People hire practitioners they feel connected to, and photos are often the first impression. When someone lands on your website at 11 PM, anxious and searching for help, your photos are doing the heavy lifting before you ever get on a call with them.

You can instantly look more polished and professional (even if you’re brand new to your business and completely feeling imposter syndrome behind the scenes) if you invest in some high quality photo (and video) shoot!

A few things quality branding photos do for your wellness practice:

• They build immediate trust and credibility

• They show your personality and approach (warm and nurturing vs. structured and clinical—people want to know!)

• They make your website and social media feel cohesive and intentional

• They give you content to use for MONTHS (no more scrambling for Instagram posts)

• They communicate that you take your business seriously, which makes clients take you seriously too

• They make YOU feel more confident. When your branding is on point… it feels a little less scary to put yourself out there.

And here’s something specific to wellness practitioners: your photos should reflect your modality and energy. If you’re a somatic therapist, maybe you want some movement shots. If you’re a nutritionist, perhaps you in a kitchen or farmer’s market. Acupuncturist? Show your calm, healing space. Your photos should feel like an extension of the experience you provide.

So yes.. Let’s all make this our 2026 goal to get those branding photos done!

Even if you got branding photos done in 2025…

• Maybe you could use another refresh?

• Maybe you could add more to your social media?

• Maybe you could add videos this time? (Video is HUGE for building trust—people want to hear your voice and see how you show up)

• Maybe you could add more consistency to your brand?

• Maybe you’ve expanded your services and need photos that reflect your current offerings?

• Maybe your style has evolved and your photos don’t quite match who you are now?

• Maybe your color palette has changed and no longer goes with your website

NOW LET’S TALK STOCK PHOTOS…

Q: Do you have suggestions where to get new images if you want to customize your shiny new website template or old website a bit?

A: YES!

Here is my total breakdown for stock photos.

Ideally you will fill the majority of your site with custom branding photos but if you need stock photos to get you started (don’t wait!!), fill in your social media, or need to fill in a few on your site, here are my recommendations!

Real talk: Stock photos are a great starting point, especially if you’re just launching or if you’re between photo shoots. But as a wellness professional, custom photos of YOU make such a difference. Potential clients want to see the actual person they’ll be working with—your smile, your space, your vibe. Stock photos can fill gaps, but your face should be front and center wherever possible.

That said, there are times when stock photos make total sense: background images, lifestyle shots for blog posts, imagery that supports your content but doesn’t need to be you specifically. Just be strategic about it. Promo posts or social media posts.

Here are some free and paid stock photography and video sites & my affiliate links to my favorites below!

PAID STOCK PHOTOS

To me… these are worth the money! Even if you invested for a month or two! Just read the licensing terms and choose the appropriate licensing before going forward…

Some you buy the images directly and some are monthly memberships. If you’re a template creator or web designer you’ll want to make sure you purchase the commercial stock license if you’re working with clients.

Most of my templates in my Template Shop have images from The Vault Stock included at no extra cost to you!

Why I chose THE VAULT STOCK for my templates: These stock photos felt unique and didn’t feel like stock photos to me. They felt authentic, diverse, and had healing / wellness-focused imagery. The color palettes also tend to be softer and more aligned with the calming, professional aesthetic many wellness businesses are going for.

1. THE VAULT STOCK PHOTOGRAPHY - My Personal fav

2. PACKSIA STOCK VIDEOS - (Video is becoming non-negotiable for websites and social—this is a great resource)

3. STYLED STOCK SOCIETY

4. ELEVAE STOCK PHOTOGRAPHY

5. EDITORIAL STOCK IMAGES

6. HAUTE STOCK

7. DEATH TO STOCK

FREE STOCK SITES:

These can be used in a pinch for social media, Substack, or your website. Some of the quality is good — but you have to hunt! It’s worth it to do paid sites for upleveled branding IMO.

Free sites can be hit or miss, and you’ll often see the same images across multiple websites (which can hurt your uniqueness). But if budget is tight, these are solid options to start with.

Try and keep the same “vibe” among the photos (cool, warm, light, dark, minimalist, etc) to keep the images cohesive. Don’t be too "literal” with your images (for example — gut health = image with a hand on the stomach). That will make you blend into the rest of the nutrition crowd!

1. PEXELS - My personal fav

2. UNSPLASH

3. PIXABAY

BRANDING PHOTO SHOOT IDEAS:

I’ve been curating a collection of branding photo ideas and I’m sharing them with you on Pinterest.

When working with a photographer, it’s great to show them your vision, your website and branding (or work with your web designer and photographer at the same time ideally!), and give them some ideas of poses and your overall vision (just like you would your hairstylist).

Some things to think about before your shoot:

• What’s your brand personality? Warm and approachable? Clinical and trustworthy? Creative and intuitive? Your photos should match this vibe.

• Where do you work? If you have a beautiful office or studio space, use it! If you work virtually, consider shooting in a home office, hotel, coffee shop, cozy corner, or outdoor setting that feels aligned with your work. Many cities have spaces to rent or your photographer usually has ideas where to go (if they don’t have a studio).

• What do you want clients to feel? Safe? Energized? Calm? Empowered? Talk to your photographer about capturing that emotion.

• Variety is key. Get headshots, full body shots, environmental shots, close-ups, working shots (with a client stand-in if appropriate), and some lifestyle images. You want options for different uses.

• Bring props that matter. Your favorite journal, a mug of tea, your yoga mat, essential oils, laptop, handwritten recipes, books you love—anything that adds personality and context to who you are.

• Bring a change of clothes: Bring a few outfit changes or jackets to switch up the look. Ideally go for colors that are similar to your website palette!

And remember: you don’t have to be a model. You just have to be you. Some of the best branding photos I’ve seen are the ones where the practitioner looks relaxed, natural, and genuinely themselves. That’s what builds connection.

• Pinterest - Branding Photo Ideas - Designer, Coach, Therapist

• Pinterest - Branding Photo Ideas - Health Coach or Practitioner

FINAL THOUGHTS FROM A FELLOW ENTREPRENEUR WHO NEEDS TO TAKE HER OWN ADVICE:

You don’t have to wait until you feel “perfect” or “ready” to invest in branding photos. In fact, showing up as you are right now—human, real, imperfect—might be exactly what your ideal clients need to see.

Your photos don’t have to be glossy magazine spreads. They just need to be you. And trust me, that’s more than enough.

Now… if you’ll excuse me, I need to go schedule my own branding shoot. 😅

It’s been exactly 1.5 months and I’m ready to give you my initial review of Substack.

First off, I’d never used Substack before—not as a writer or a subscriber. But I kept seeing more and more people on Instagram talking about their Substacks and I thought, why not?

Spoiler alert: I almost gave up after two posts. Classic Emily! But I’m really glad I stuck with it so far.

Here’s my initial thoughts…

The Pros (Why I’m Still Here)

It’s ridiculously easy to post. There’s very little learning curve. After a day, I had my first post done. It’s just like posting a blog, but for some reason it feels more fun because you can see other creators on the app. It’s a combo of social media and email, which is kind of genius.

Your content goes straight to inboxes. This was the biggest draw for me to finally take the plunge. Even if someone isn’t subscribed to the Substack app, they still see my emails in their inbox without logging into anything. It feels like email BUT is more evergreen content—which you know I love. New subscribers can go back and read your old posts (they can’t do that with traditional email!!)

It’s so easy to share your articles to Instagram. I’m seriously impressed with how easy it is to share your content over to Instagram. They easily give you the link & give you shareable “assets” to post to your stories. If you don’t have time to do an Instagram Post, this makes it easy to be on both platforms without adding moreeeee work.

It’s opened up a whole new world. I’ve actually learned some really great content from other Substack-ers after following others on the platform because it can dive SO MUCH DEEPER than Instagram. And sometimes you just don’t have time to watch that YouTube video (or you forgot your headphones, lol). It’s easier to skim an article when something catches your interest.

You can monetize your newsletter. As a digital products strategist—helloooo. This is amazing. I’ve just started turning on the paywall but haven’t made a paid post yet. More on this later.

It works with my introverted personality. I’ve been craving a way to dive deeper with my content without using video. I have been in the process of growing my YouTube and am committed to seeing how YouTube can bring in leads over time with evergreen content. But as an introvert who works from a coffee shop basically every day, going home to record content, do my hair and makeup, and just be “on”? Substack definitely works better with my energy levels and sitting down to pop out an article here and there.

It’s been easier to come up with content for me: I’ve been completely drained when it comes to Instagram and have been struggling with how to educate in such a fast paced way. With Substack — I feel I can take my time and create more intentional content.

There’s a chat feature. I’m torn on how I want to use this, but this could really enhance my connection to my audience if I commit to it. If you’re wanting to build more of a community in your business, this could be a huge perk for paid subscribers.

People can like and comment on your posts. Sometimes when you do traditional email, it feels like you’re speaking into a void and you never know if people are reading. This opens up communication in a way that feels more natural.

My email open rates are still solid. They’re about the same as they were with my traditional email provider (Kartra)—40-50%, which is pretty good.

I’m writing better content. I find I’m creating higher quality stuff that’s much longer than a traditional email. Sometimes with traditional email you feel like you have to keep it short to maintain interest. With Substack, I can really dig in.

SEO bonus: If you’re ambitious, you can repurpose your free Substack content into your blog. Win-win for search engine optimization.

You can import your email list & you still own your email list: Oh I went back and forth on this one!!! Ethically I felt like I should start from scratch and not import anyone into this app. But after a chat with my business friend, she reminded me that people can unsubscribe (which they have) if they don’t want Substack. They opted into my newsletter and most people don’t care what the behind the scenes platform actually is. I also like that I own my email list with Substack if I ever decide to leave the platform.

The Cons (The Real Talk)

You have to post consistently. Just like any platform, you’re not going to go “viral” overnight (and nor should that be your goal). Now that I’ve made 6 or 7 posts, I finally see how it can work for my business.

I almost gave up after two posts. LOL, classic me. But here’s what I had to remember: using Substack is a chance to use long-form content and grow a community. It’s not about going viral. Once I recommitted to that mindset, I finally saw how this can support my business in a way I was craving.

Segmentation is limited. With my traditional email system, I can email people based on their preferences more easily. I usually use different tags and automations to know what content people are interested in. With Substack, you can’t filter anyone out based on interest. Because of this, I have gotten more unsubscribes because people are either not interested in certain content OR they don’t want to be on Substack. To me, this is still worth it but just know you may get more unsubscribes at first.

How I’m Using Substack to Grow My Business

Here’s what I’ve decided after these 1.5 months of experimentation:

YouTube for tech tutorials and screen sharing. Substack for all the random thoughts I want to share—travel, digital products, courses, web design. Whatever feels relevant in the moment. I’m using this as more of a comprehensive view of the real Emily (in business and in life). I want to show more of who I am and what I’m creating — without feeling like I’m all over the place. With Substack — people create content that’s important to them. It’s a chance to showcase all your different interests and hobbies.

I’m going with the flow. I’m not making rules about what to post. I’m just posting what feels share-worthy. This feels very freeing to me. I finally can stop overthinking.

My traditional email system stays for specific use cases. I’ll continue using it for announcements, product launches, and other non-newsletter content. Substack is for deeper dives, newsletter content, and behind-the-scenes.

I’m excited to test the paywall. This could be a game-changer where it becomes an actual digital product for me with recurring revenue—instead of just a course or workshop or paid podcast. I’m VERY intrigued by this platform and excited to see what happens. I’m seeing more and more creators join, and I think this is what we’ve been craving.

I only want to post content that’s true value. Substack has shown me that I was posting content just to post content on other platforms (and it’s no surprise that it wasn’t converting). I’ve really been holding back with my knowledge, and I hope Substack is a way for me to share it in a deeper way.

I want to grow real connections. I want to build more of a community through the app and see where this takes me.

Will you also use it?

If you’re on the fence about Substack, here’s my advice: give it more than two posts before you decide (learn from my almost-mistake).

This platform isn’t about quick wins or viral moments. It’s about consistently showing up with valuable long-form content and building genuine connections with your audience.

For me, as someone who values deep work, quality over quantity, and connecting without always being on camera—Substack feels like the right fit for now.

Will I still be here in another 1.5 months? I think so. I’ll create a deeper dive on my thoughts after another 6 months as well.

What’s your experience with Substack? Are you using it in your business? Drop a comment and let me know—I’d love to hear what’s working for you.

I recently saw this question from a practitioner in my Nutritional Therapist community:

This is actually a very valid question in the nutrition space. I mean — nutrition and health takes TIME (usually years and years!) as we all know.

So how can you create a quick win in an industry that isn’t quick without overpromising?

If you’ve ever felt this tension—wanting to create a digital product for passive income but feeling stuck because real health transformation takes time—you’re not alone.

Let me break down my advice and what I wish more practitioners understood about creating digital products that actually work.

First, Let’s Talk About “Passive Income”

Here’s the truth that the online marketing gurus often gloss over: passive income isn’t a myth, but you still need to work at it.

I think that’s the biggest misconception floating around. You’ll still need to:

• Learn how to sell your digital product (whatever it is)

• Market it consistently

• Build trust with your audience

• Refine your messaging

• Provide value through your digital product

But here’s the benefit that makes it all worthwhile: once it’s done, you always have it to sell. You can focus more energy on the marketing side rather than recreating your offer from scratch every single time. You can focus on sharing about your digital product instead of being on client calls (if this is your goal).

That’s the real power of a digital product—not that it requires zero effort, but that your effort compounds over time.

Rethinking the “Quick Win”

Now, back to that question about quick wins in nutrition. You’re absolutely right—real, lasting health transformation isn’t quick. And trying to promise overnight results would not be good.

But here’s the reframe: Use a “quick win” as a stepping stone to your larger products or 1:1 clients.

Your digital product doesn’t need to solve all their problems. It needs to:

1. Give them a tangible starting point

2. Build trust in your approach

3. Make them want more of what you offer

Think of it as the entry point to your ecosystem, not a standalone miracle solution.

How to unlock your digital product idea:

Instead of asking “How can I create quick results in nutrition?” ask yourself these questions:

What do you repeat constantly to your clients?

If you find yourself saying the same things in nearly every initial consultation or follow-up call, that’s gold. Those repeated conversations are showing you what people need to hear first, what foundational concepts they’re missing, or what mindset shifts they need to make before anything else can work.

What are the basics they could get started with in a week?

Not the basics that will transform their entire health in a week—but the foundational steps they could begin implementing. Maybe it’s:

• Setting up their kitchen for success

• Understanding how to read their body’s hunger cues

• Creating a simple meal rhythm that supports their energy

• Learning the basics of blood sugar balance

• Creating a sleep routine that actually improves their energy

These aren’t complete solutions, but they’re powerful starting points.

What are a few simple hacks that seem obvious to you (but maybe not others)?

This is where your expertise really shines. After working with dozens of clients, certain patterns become obvious to you—but they’re revelations to your clients.

Maybe you’ve noticed that most of your clients:

• Skip breakfast and crash by 2pm (over caffeinating and undereating — classic!)

• Don’t realize how dehydrated they are (maybe they dont understand electrolyte balance or are chugging sodas).

• Think they need to eat “perfectly” to see results (Maybe their idea of a perfect plate is even wrong — only raw veggies!)

• Overlook the connection between stress and their digestion (Don’t realize how stressed they actually are).

These “obvious” insights are only obvious because of your training and experience. To your ideal client, they could be wake up calls!

What’s a mini version of what you already teach?

Look at your signature program, your 1:1 process, or your most popular service. What’s the first module? What’s the foundation everything else builds on?

That might be your digital product.

The Stepping Stone Strategy

Here’s how I like to think about digital products for health practitioners:

Your digital product isn’t a “one-off” product. It’s a way to sell your larger ticket items.

Let me explain what I mean:

The Traditional Approach:

• Create a cheap digital product

• Hope people buy it

• List it on your website & never mention it

• Maybe some of them buy something else later

• Low conversions, constant hustle to find new customers

A better Stepping Stone Approach:

• Create a foundational digital product that solves a specific starting point

• Use it to build trust and demonstrate your expertise

• Position your higher-ticket offers as the natural next step

• Convert product customers into program clients or 1:1 customers

Your $97 mini-course on “The Foundation of Balanced Blood Sugar” (although I’d use a better more catchy and results oriented name!) becomes the gateway to your $497 group program on diabetic health, which becomes the gateway to your $2,000 1:1 packages.

See the difference? You’re not just creating random products hoping they sell. You’re creating an intentional pathway that guides people deeper into working with you.

Plus - this approach will give you more confidence & clarity:

Here’s something that might surprise you: when your digital product is strategically designed as a stepping stone to your services, you can (and should) talk about it constantly and confidently.

Why? Because you KNOW it will lead to more clients and conversions with your higher-ticket offers.

This is completely different from creating a random digital product and hoping it sells. When you understand that your $97 mini-course is actually your most powerful marketing tool for your $2,000 packages, everything changes.

You’re not being “salesy” when you mention it in every newsletter, share about it on Stories, or bring it up in conversations. You’re genuinely helping people get started with you at a lower barrier to entry. You’re giving them a chance to experience your teaching style, trust your approach, and see results before they invest more.

And here’s the beautiful part: you can promote it without the usual sleazy marketing tactics because you’re not relying on it to be your main revenue stream. You know that some people will buy it and be thrilled with just that product. Others will buy it and immediately want more. Either way, it’s a win.

Plus you can help people NOW before they can afford your higher ticket items.

This shift in mindset—from “I hope people buy this thing” to “I know this is the gateway to working together”—makes marketing feel completely different. Less desperate, more confident. Less pushy, more helpful.

So talk about your digital product everywhere. Share client wins from it. Post behind-the-scenes of you creating it. Mention it when people ask how to work with you. Do it with the confidence of someone who knows exactly what it leads to.

Diving Deep Into the Basics

People will pay for you to teach them the basics really, really well.

You don’t need to create an advanced, comprehensive program that covers everything. In fact, that often overwhelms people and prevents them from taking action.

I always say: people don’t want a PhD in your topic!

Instead, take those foundational concepts you identified earlier and dive deep:

• If you teach meal prep, create a course specifically on how to prep in under 2 hours on Sunday for the whole week

• If you focus on gut health, create a guide on the 5 most common gut disruptors and how to eliminate them

• If you work with hormone balance, create a mini-course on understanding your menstrual cycle phases and eating accordingly

Give people clear, actionable steps they can implement immediately. Not because it will solve everything, but because it will create momentum and show them what’s possible when they work with you.

What This Actually Looks Like

Let’s say you’re a practitioner who helps women with hormone balance. Here’s how you might structure your ecosystem:

Entry Point (Digital Product - $97-$147): “The 7-Day Hormone Reset Kit” - A simple guide to eliminating common hormone disruptors, with meal plans, shopping lists, and daily practices.

Mid-Tier (Group Program - $497-$797): “The Hormone Balance Blueprint” - A 6-week program diving deeper into cycle syncing, stress management, and personalized nutrition strategies.

High-Tier (1:1 Packages - $1,500-$3,000): Personalized hormone testing, custom protocols, and ongoing support.

Each level naturally leads to the next. The digital product isn’t meant to replace your higher offerings—it’s meant to introduce people to your approach and build trust so they want to go deeper with you.

The Real “Quick Win”

Here’s what I want you to understand: the “quick win” isn’t about promising rapid transformation. It’s about giving people a clear action step that helps them feel less overwhelmed and more empowered.

The win isn’t “lose 20 pounds in 2 weeks.” The win is:

• “I finally understand why I’ve been so tired”

• “I know exactly what to eat for breakfast now”

• “I have a simple plan I can actually follow”

• “I feel like someone finally gets what I’m going through”

Those psychological wins—the clarity, the hope, the understanding, the relief—those are quick. And they’re what make people want to continue working with you.

Your Next Steps

If you’re ready to create your digital product, start here:

1. Brain dump everything you repeat to clients - Spend 20 minutes writing down every concept, tip, or framework you find yourself explaining regularly.

2. Identify the foundation - What’s the one thing people need to understand or implement before anything else works? That’s probably your product idea.

3. Define the transformation - Not the ultimate transformation, but the specific shift your product creates. Get clear on the before and after.

4. Map the stepping stones - How does this product lead to your other offers? What’s the natural progression?

5. Start messy - Don’t wait for it to be perfect. Create a simple version, sell it to a few people, get feedback, and improve upon it. You can always raise your prices later. Pick a price you feel confident promoting.

Remember: you don’t need to create a massive, comprehensive program. You need to create a focused, valuable stepping stone that helps people get started and makes them want to go deeper with you.

Need help figuring out what your digital product should be? I’d love to hear what you’re working on. DM me on Instagram @tohealthwithit or drop a comment below with your biggest question about creating digital products.

The Era of the “Health Guru” Is Over

We’re all tired of it, aren’t we?

The perfectly polished experts who claim to have the one right way to do everything. The health gurus who pivot without acknowledgment, leaving their audiences feeling confused and betrayed. The business coaches promising overnight success with their foolproof formula.

Then when it doesn’t work for us we say — there must be something wrong with us.

The truth is, I believe people are craving something different going into 2026. They’re seeking authenticity over perfection, transparency over polish, and real-time problem-solving over picture-perfect case studies.

In 2020 I fell for it all. I followed people to claim to have all the health answers. Now 5-6 years later they’ve completely changed their tune (but many have not acknowledge they’ve switched their stances). One day they just woke up and changed their mind.

In health and wellness, this is especially scary. And that’s why imposter syndrome and being transparent can actually save your business.

What People Actually Want in 2025 / 2026

If you look at the trends on Instagram and social media, you’ll notice something: the perfectly curated feeds are giving way to vulnerable, behind-the-scenes moments. People want to learn from those who are walking the path alongside them—not preaching at them thinking they know better.

This is especially true in health and wellness, where:

• The body is incredibly complex

• New wellness products, hacks, and supplements are coming out every day (some good, some bad!)

• There are no magic pills or one-size-fits-all solutions

• Individual variation means what works for one person may not work for another

Your clients aren’t looking for someone who has everything figured out. They’re looking for someone who’s honest about their journey, willing to say “I tried this for three months and here’s what I learned,” and brave enough to admit when something didn’t work as expected.

The Power of “Learn Together” Leadership

Here’s what might surprise you: your imposter syndrome could actually help build trust and relatability in your business.

When you share your works in progress alongside your wins, you build deeper trust.

• When you discover a new tool or strategy and share it honestly— without claiming it’s the ultimate solution —people listen more closely.

• When you’re transparent about what’s working and what isn’t, you create a community rather than just an audience.

This “learn together” approach is particularly valuable right now for several reasons:

In the age of AI, where content can feel increasingly impersonal and automated, people are hungry for genuine human connection. Your messy, real, imperfect content is what stands out.

Buyers are exhausted by unrealistic promises and overnight success stories. When those promises inevitably fall short, trust evaporates. But when you’re upfront about the complexity and the journey? That’s refreshing.

Real-time problem solving resonates more than polished presentations. Your clients would rather see you work through a challenge authentically than sit through another perfectly produced webinar with no substance.

The Done-Is-Better-Than-Perfect Approach

Consider this: if you’re planning to be in this field for the next five to ten years, do you really want to be preaching the same things a decade from now? Growth and evolution are signs of true expertise, not weaknesses.

New practitioners have a unique advantage here. You can say, “I’m just starting to take clients. I’m learning with you. This is what I’ve learned in my classes, and here’s what I’m discovering in practice.” This honesty, combined with sharing the behind-the-scenes of your life and struggles, can grow your practice faster than waiting until you feel “ready.”

Because guess what — especially with nutrition and health — you’ll never know enough! The body is too complex to know it all. And we all bring unique environments, diets, emotions, and traumas into our health.

Some practical ways to embrace this approach:

• Share what you’re currently learning about, even if you haven’t mastered it yet

• When you discover a new strategy, post about it without claiming you’ve figured it all out

• Be honest when something isn’t working as well as you hoped

• Frame new offerings as experiments: “This is something I’m testing out”

• Ask your audience for input on your course titles, content ideas, and approaches

• Show the messy middle, not just the polished end result

• Don’t be afraid to pivot or share that a brand no longer resonates with you.

• Let people know that you don’t know everything but this is your experience with XYZ topic.

Your Imperfection Is Your Permission Slip

If you’ve been waiting to launch that course, start that practice, or create that digital product until everything is perfect — you might be waiting forever.

And in the meantime, you’re missing the opportunity to make a real difference in people’s lives.

You don’t need to be making a million dollars or have a thriving practice to get online and help people. You don’t need perfect tech, a flawless website, or a polished sales page (….yet). You just need to be willing to show up authentically and bring people along for the journey.

The practitioners and business owners who inspire us most aren’t the ones who pretend to have it all figured out. They’re the ones who say, “Hey, I tried this thing and here’s what happened,” or “I made a mistake and I’m sorry if I steered you wrong,” or “I’m still learning, but here’s what I know so far.”

And I almost guarantee — it’s exactly what your audience is looking for.

Imposter Syndrome — it’s ok!

If you’re experiencing self-doubt or imposter syndrome right now, consider reframing it: you’re not behind or unqualified. You’re actually at an advantage if you’re willing to share your journey openly.

The question isn’t whether you have it all figured out. The question is: are you willing to be honest about where you are, share what you’re learning, and evolve publicly?

Because that vulnerability, that authenticity, that perfectly imperfect approach? That’s what builds real trust, creates genuine community, and makes a lasting impact.

So stop waiting for perfect. Start sharing your journey. Your people are looking for you—not the polished version you think you need to be, but the real, evolving, learning version of you that exists right now.

Ready to embrace imperfection in your practice? I’d love to hear how this resonates with you. DM me on Instagram @tohealthwithit and let’s chat about your journey. Comment below if this was helpful or share with a friend that may need this reminder…

You’ve probably seen those reels. You know the ones – “I made $15K in one month selling one Canva template on Etsy!”

That’s awesome. I genuinely believe those stories are real, and I’m happy for those sellers. Anything is truly possible when it comes to digital products.

But I’m here to share the other side. The unsexy side. The slow-burn, keep-showing-up-even-when-nothing-happens side.

Because here’s my truth: It took me three years to hit $12K in sales.

Not three weeks. Not three months. Three. Years.

Peeling back the curtain — Here’s how much I made each year & the lessons learned over the past three years.

PS — here is my best selling Etsy template if you want to take a peek.

• 2022: $222 (I barely count this since I only posted my first product at the end of the year)

• 2023: $3,395 (Finally! Some momentum!)

• 2024: $2,378 (Wait, I went DOWN?! This was honestly crushing and confusing)

• 2025: $6,137 (as of November – and things are finally clicking)

Total: $12,132 (132 sales)

If you’re here looking for a “get rich quick” blueprint, this isn’t it. But if you want the real lessons, learning-as-you-go story of building an Etsy digital products shop that actually makes money for your business? Keep reading.

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Lessons I’ve learned along the way:

1) Don’t give up (even when you feel like you’re doing everything wrong)

The problem with viral success stories? They make everyone else feel like failures.

I saw someone post in a Facebook group that they listed a digital planner 48 hours ago and were ready to quit because they hadn’t made a sale yet.

48 hours!

I get it though. When you’re told passive income is “easy” and happens “overnight,” you assume you’re broken when it doesn’t happen to you.

Here’s what they don’t tell you: It takes time to figure out your designs, learn SEO, understand what your buyers actually want, and rank in search results. Sometimes that’s months. Sometimes (like me) that’s years.

The people who succeed on Etsy are the ones who don’t quit.

2) Videos aren’t optional anymore (I learned this way too late)

Want to know one of my biggest regrets? Not adding videos to my listings from day one.

I didn’t realize until THIS year that Etsy prioritizes video listings in search results. Like, actually prioritizes them as a key ranking factor.

For the first two years, about 20 of my listings had zero video. Just static images.

Once I finally added videos? My sales started improving. I truly believe this is one of the reasons 2025 has been my best year yet.

If you’re starting out: Add. A. Video. To. Every. Listing.

3) SEO isn’t something you can ignore and hope for the best

For my first two years, my Etsy strategy was basically “list it and hope for the best”.

I’d create a digital product or template, slap on a title that sounded good to me, write a quick description, and cross my fingers that Etsy’s algorithm would magically find my perfect customers.

Spoiler: That’s not how it works.

This year I finally invested in eRank to help me optimize my titles, keywords, and understand my competition. I started actually thinking about what my customers would search for, not just what I wanted to call my products.

The difference? Your titles and tags are doing the heavy lifting.

PS - don’t touch your listings that are actually selling! Those are already working for you!!

4) Pinterest is free marketing (and I waited way too long to use it)

If I could go back and tell 2022-me one thing, it would be: START PINNING IMMEDIATELY.

I now use Tailwind to schedule my Pinterest posts and it spreads out my pins over time automatically. In just the last few months, I’m finally seeing Pinterest traffic show up in my Etsy stats.

But imagine if I’d started three years ago? I’d probably be writing about my first $50K instead of $12K LOL.

Pinterest is free. It drives traffic. It compounds over time. There’s literally no reason not to use it from day one.

5) Spy on your competition (ethically!)

I’m not saying copy anyone’s designs – please don’t. But you should absolutely be studying the top sellers in your niche.

Ask yourself:

• Why are they making daily sales when I’m not?

• How do they showcase their digital products?

• How do they write their descriptions?

• What’s in their titles?

• What makes their designs better than mine?

I regularly check out top sellers to see what I’m missing. Sometimes it’s a small detail in how they present their mockups. Sometimes it’s the way they explain the value. Sometimes it’s a Canva skill I need to learn.

Figure out the gap between you and them, then improve upon your own listings.

6) Not everything deserves to sell (even if you worked hard on it)

Holding your hand when I say this: Some digital products on Etsy just shouldn’t be on there. They really aren’t good.

So if something isn’t selling, it might just not be good enough.

I used to think “there’s a buyer for everything!” and that if I just waited long enough, someone would want my digital product.

Sometimes that’s true. My first template sale I made $17. But it was awful and no one else bought.

Sometimes your design just isn’t competitive.

Look at the top Etsy sellers in your category. Their designs are GOOD. Like, really good. Their reviews are glowing. Their presentation is polished.

If you want to compete, you need to match that level of quality. Period.

I’m ALWAYS improving my digital products. I create new ones regularly but also improve what I have. I had to get better at design to make real sales.

I now feel like I’m actually competing with the real sellers now.

7) Solve a real problem (not just something you think is cool)

My best-selling products are things I either:

• Wished I had when I was starting out

• Created for my own business and realized others needed too

The key questions I now ask before creating anything:

• Do people actually NEED this?

• Does it solve a problem or provide a shortcut?

• Is there a proven market for it?

• Is it modern & something they can’t create for themselves?

8) Your first version will probably suck (and that’s okay)

I’ve updated almost every listing multiple times. New images. Better descriptions. Revised designs. Different keywords.

Your version 1.0 is just that – version 1.0. You’re allowed to improve it as you learn what works.

The sellers making big money didn’t start with perfect listings. They iterated, tested, and improved over time.

9) Slow growth is still growth

My 2024 dip was discouraging. I’ll admit I questioned whether I should invest more time into Etsy. But this year I’m glad I did.

Looking at the full picture — I went from $222 to over $6K this year. That’s not viral success, but it’s real, sustainable growth. I’m excited to see what next year holds.

And honestly? Slow growth might be better. It gave me time to learn, to improve my skills, to figure out what actually works without the pressure of trying to maintain some unsustainable viral moment.

10) Track what works (so you can do more of it)

Once I started paying attention to my stats constantly – which products sold, which keywords brought traffic, which pins got clicks – I could double down on what was working.

You can’t improve what you don’t measure. Check your Etsy stats regularly and let the data guide your decisions.

The Bottom Line

Will you make $15K in your first month? Maybe! Some people do.

But if you don’t? That doesn’t mean you’re failing. It might just mean you’re on the slower, steadier path – like me.

Three years to $12K isn’t the story that goes viral. But it’s a story that’s a lot more common than the highlight reels would have you believe.

So if you’re a few months in and feeling discouraged? Keep going. Improve your designs. Learn SEO. Add videos. Pin on Pinterest. Study your competition.

Success on Etsy isn’t about being the fastest. It’s about being the one who doesn’t quit.

What’s been your biggest lesson selling on Etsy? Drop a comment below – I’d love to hear your story too.

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I’m writing this from a coffee shop in Phoenix, Arizona (Moxie Coffee — which has a killer playlist), waiting for my Airbnb to be ready. I’m sipping on an orange cinnamon half caf latte and enjoying the freedom that comes with building a digital product business, even if I’m a little jet lagged today. I usually avoid early flights but I found a non-stop from Nashville to Phoenix so that 4 am wakeup call was worth it (I think?!).

As I sit here, there’s truly no better feeling than knowing THAT I CAN make sales while traveling, working from anywhere I want, and structuring my day exactly how I need it. Jetlag and all….

What a work + travel day could look like for you when you have digital products:

This morning, I woke up with zero meetings on my calendar (most of my days consist of 0-1 meetings per day. Just the way I like it).

I flew into Phoenix, grabbed lunch at one of my favorite healthy-ish spots (The Original Chop Shop), and now I’m here—laptop open, working on content that excites me (yay for my new substack!).

I made two digital template sales ($48) on creative Market.

While I’m sitting here enjoying my coffee, my digital products are doing their thing in the background.

Full transparency? Passive income doesn’t guarantee sales every day, and it doesn’t guarantee it will fund this entire trip. But it could also fund my coffee?! It could fund half of my trip while I’m on vacation! Someone might be purchasing a template or enrolling in my course at this very moment, and I won’t discover it until I check my inbox later.

That possibility alone is worth everything to me.

Mondays & Tuesdays feel like freedom. And I want that for you too.

So today, I’m sharing 10 digital products that every nutritionist or health coach can create—and honestly, these apply to ANY niche or industry. Whether you’re in wellness, business coaching, design, or any other field, these digital product ideas can be tailored to your expertise.

I’m not saying to create all 10 (please don’t!), but pick ONE that resonates with you and start working on it this week. You could literally have a draft of your first digital product ready to sell by the weekend.

Why Digital Products Are Perfect for Nutritionists & Health Coaches

Before we dive into the list, let me share why digital products are such a big deal, especially in the health and wellness space:

Your knowledge is scalable. You probably repeat yourself constantly—to clients, to friends, to anyone who asks about nutrition. Those are the exact things you can package into a digital product and teach more people without burning yourself out.

People need nutrition guidance 24/7. Our health crisis isn’t going anywhere. People are sicker than ever and the medical establishment isn’t healing people (especially with chronic illness). People are actively seeking guidance, and they want to learn on their own time, from the comfort of their own home. Maybe they’re a busy parent, a caretaker, in school, or working a stressful corporate job. They want help, but they can’t always show up for one-on-one appointments or even a Zoom call.

The online education space is growing every year…

So you might as well be a part of it! The total digital education market is estimated to reach $850 billion by 2030 or even $1 trillion by 2032.

Sooooo yea…. people are still learning online and you can capitalize on this. There are more tools than ever to sell your digital products & knowledge quickly and easily with little to no cost upfront.

One-time creation, forever benefits. You create it once, and you can sell it forever (with minor updates over time). I have digital products I created two years ago that I’ve barely touched, and they’ve made me thousands of dollars. I probably spent 20 hours creating them. That’s a pretty incredible return on investment.

No scheduling conflicts. No cancellations. No time zone issues. Someone in Japan or Australia can buy your digital product in the middle of the night, and you’ll wake up to a sale notification. It’s seriously amazing.

You can scale without the burnout. You don’t have to replace your one-on-one clients completely. You can keep seeing clients AND have these digital products working in the background, building revenue while you sleep, vacation, or take maternity leave. It may not happen overnight (I’ll be honest with ya!) but it could!

All successful digital products share one thing: prerecorded content or pre-packaged knowledge. It doesn’t matter what you sell—it’s all about packaging your knowledge into prerecorded formats and selling it. That’s it.

DON’T OVERCOMPLICATE IT.

It’s the same as taking a 1:1 client… it’s just a different format.

10 Digital Products You Can Start Creating This Week

1. Online Courses

This is my favorite digital product (obviously). An online course is basically turning your expertise into a comprehensive training program—a signature system that walks students through a transformation.

Think: The 30-Day Anti-Inflammatory Eating Blueprint or The Hormone Reset Protocol.

If you’re already seeing one-on-one clients and you find yourself repeating the same protocols and advice, you could package that into an online course and sell it alongside (or instead of) your client work.

Revenue potential: $197–$1500+ per course

Time investment: Higher time investment upfront, but you create once and sell forever. You need to maintain the course, answer questions, and keep it up to date but it’s very passive once it’s built.

2. Paid Newsletter

If you’re a strong writer and video feels draining, a paid newsletter (like on Substack!) could be perfect. You provide weekly or monthly premium nutrition content, deep dives on health topics, or exclusive protocols. You can include a chat feature to be included for even more personalization. Substack makes a paid newsletter easy these days.

You can repurpose your social media content into longer, more detailed articles. Your subscribers pay a monthly fee to access your expertise in written form.

Revenue potential: $5–$29 per month per subscriber (and it’s recurring revenue!)

Time investment: Ongoing content creation (weekly or monthly). If you dread making content every week or month and being on a schedule. This may not be the avenue for you. If people are paying for your newsletter you need to continue to give them regular content.

A pro tip — Another benefit to Substack is that it emails your audience when you hit publish. So your “blog” / Newsletter content arrives directly into their inbox and looks like an email so it feels like you’re getting the best of both worlds. They don’t even need to login to an app to read. That’s what convinced me to start on Substack (free at first).

3. Paid Private Podcast

If you prefer audio over video, a paid private podcast is incredibly easy to launch. It can be casual, unedited, and conversational (just like you’re listening to now!).

You provide exclusive audio content for your audience—mini trainings, Q&As, or weekly nutrition tips. Just like a normal podcast… but it’s paid, private, and exclusive!

Revenue potential: $9–$29 per month per subscriber (and it’s recurring revenue!)

Time investment: Ongoing, but very low-lift if you enjoy talking

Recommendations: I have used in the past Hello Audio (affiliate link)

4. Paid Prerecorded Challenge

You’ve probably seen live challenges in the health space—21-day sugar resets, gut health challenges, etc. But you can create these as prerecorded digital products and sell them over and over.

You can include daily video lessons with downloadable action steps. You record it once, then sell it indefinitely (or open/close enrollment quarterly).

Revenue potential: $47–$197 per challenge

Bonus: You can later use this content as a bonus for a bigger course or expand it into a full program. You can use this as a stepping stone to working with you 1:1 or at a premium price. This can be an introduction to your teaching, content, and style.

5. Digital Templates

Meal plans, workout guides, symptom trackers—anything that’s a “done-for-you” resource clients can customize.

Think: 28-Day PCOS Meal Plan Template or Post-Workout Recovery Nutrition Guide.

Templates are super quick to create (a few hours) and easy to sell. I won’t lie to you though… it may take some time to get your first templates to sell and some time to figure out what the market wants & how to package it up. BUT once you find this sweet spot, you can make daily sales!

Revenue potential: $9–$47 per template pack (if you’re a web designer even better — you can make $200-500+ per website template!)

Caveat: You’ll need volume to make significant income with lower-priced templates. A $19 template is great (I love selling them!), but you’ll need lots of sales to replace client income. That said, templates are perfect for building momentum, adding an additional revenue stream, or introducing potential clients to your work. Plus, they can be bundled with courses or used as bonuses.

In my business: I sell multiple $22-$27 templates and make regular sales (almost daily or every other day at this point), which is amazing. But it still takes many of those sales to add up compared to one $197 masterclass, $300 template, $600 course, or $1200 program. And unlike some of the recurring revenue options on this list (like newsletters or memberships), templates are one-time purchases—so you’re constantly needing new buyers.

But don’t let this discourage you — if you have something that your audience needs & wants… you can add revenue to your business!

6. Paid Blog Behind a Paywall

Similar to a paid newsletter, but hosted on your own website (Squarespace and other platforms support this). You write premium articles with in-depth nutrition strategies. Free teasers at the top, but detailed protocols are behind a paywall.

If you like the sound of this option.. you may want to consider creating a Substack newsletter (see number 2) because you can still get paid monthly with Substack BUT Substack also allows others to find your content since it has a built in user base.

A pro tip — if your audience is on both platforms you could always offer substack content first and then repurpose that content into a paid blog if your audience prefers to learn on your website. Maybe poll your audience and see which they prefer (if you already have an active community).

Revenue potential: $5–$29 per month membership

Perfect for: Writers who want more control over their platform

7. Mini Course

Don’t want to build a massive 15-module course? Start with a mini course! Focus on one specific topic and create 1–3 hours of content.

Think: Mastering Macro Counting in 90 Minutes or The PCOS Supplement Deep Dive.

• You can reuse this content later if you decide to create a bigger signature course.

• You can use this content as an intro to your bigger course.

• You can use it as a bonus for your big course.

So. many. options.

Revenue potential: $47–$197 per mini course

Pro tip: Create 3–5 mini courses and build a library. Later, bundle them into a signature program. With attention spans shortening these days… a tutorial library may even be a better option than creating a large signature course!

8. Paid Community

An exclusive Facebook group, Circle community, Skool, or Mighty Networks space where members get ongoing support, monthly live Q&As, weekly meal planning resources, and connection with like-minded people.

Think: The Sustainable Nutrition Community or PCOS Freedom Collective.

This is slightly more hands-on than other digital products, but still way more scalable than one-on-one clients. Plus, your subscribers are paying for access to you and like-minded members! You can’t get that with AI.

Revenue potential: $29–$197+ per month per member

9. Paid Webinars, Workshops, or Masterclasses

A 60–90 minute intensive training on one specific topic. Action-packed, no fluff, high value. People don’t want fluffy webinars or long workshops with no value. But they do want quick educational experiences that will solve their problem!

That’s the key. It needs to be specific and niched down masterclass on a very specific topic.

Think: The Seed Cycling Hormone Balancing Nutrition Masterclass or Beat GERD with herbal tinctures - a Gut Health 101 Workshop.

Record it once (or do it live first, then sell the replay) and sell it indefinitely.

Revenue potential: $97–$297 per masterclass

Bonus: You can later turn this into a full course if there’s demand. This is a GREAT way to test your concept for your course or other digital products before investing more time and energy. I wish I did this first when I was launching my courses. It can help you with your marketing to know if you have a good concept to run with.

10. Paid Membership Content Library

Think Netflix for nutrition content.

You create a library of mini-trainings, resources, and content that members can access at any time. It doesn’t have to be in a specific order like a course—just valuable, searchable content.

You continuously add to the library, and members pay monthly for access. They can cancel anytime (just like Netflix).

Revenue potential: $29–$97 per month per member (and it’s recurring!)

I actually have a version of this with my Kartra Tech Hub. People pay for access to my tech tutorials, and I’m always adding content—but it doesn’t have to go in order and it’s not really on a strict schedule. One day it’s about email lists, the next day it’s about checkout systems.

Any of those get you excited for the possibilities?

You now have 10 concrete ways to monetize your nutrition expertise (or ANY expertise if you’re not in the health space—these ideas work for coaches, designers, educators, you name it).

Pick ONE product and start creating an outline this week. Your knowledge is valuable. It’s just a matter of packaging it up and putting it out there.

You don’t need fancy tools:

• Canva for slide decks (I have templates that make this SO easy!)

• A simple landing page or website (I have templates that make this SO easy!)

• An online course template (just pop in your content!)

That’s it. You can literally start this week.

Since I love digital products so much — I have tons!

I practice what I preach! Here’s what I offer in my business:

✨ Squarespace Website Templates – Launch your website in days, not months

✨ The Passive Coaching Method (PCM) Course – My signature course on launching your first online course

✨ Canva Templates – Slide decks, social media templates, workbook templates and more to save you time

✨ Kartra Templates – Sales pages, websites, opt-in pages, and course templates

✨ Kartra Tech Hub Membership – Monthly tech tutorials to master your course platform

A Note About This Newsletter

I love Substack because it’s another form of digital product—a paid newsletter! While this newsletter is currently free, I may make it a paid subscription in the future. If you’re enjoying this content and want to support my work (and more in-depth content just like this) you can pledge your support now. That way, if I do transition to paid, you’ll be notified.

Subscribe now

Why would I do that? Because I love digital products. I love helping people. And I love having the freedom to work from anywhere—like this coffee shop in Phoenix. But I also need to support myself and aim to do a mix of paid and free digital products.

Even if full-time passive income isn’t your goal, how cool would it be just to add an additional $2500 or $5000 per year to your income? The potential to make money while traveling, spending time with family, or just living your life? I’ll take it!

Share this post with a friend:

If this helped you, please share it with a friend or fellow health coach who needs to hear this message.

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Now go pick ONE digital product and start creating. 🚀

Emily

P.S. – Working from a coffee shop and making sales in the background never gets old. Here’s to building businesses that give us freedom.

There are some affiliate links scattered throughout this post. I may earn commission from qualifying purchases.

A Squarespace Course Platform Review for End of 2025 / 2026

PS - if you decide to go with Squarespace because of this blog post / research, I’d appreciate you using my affiliate link! I so appreciate your support!

Thinking about hosting your online course on Squarespace?

Before you decide, let’s talk numbers. While Squarespace’s course platform offers an attractive entry point for new coaches, those transaction fees can sneak up on you! I’m breaking down the real costs, features, and limitations to help you make the smart choice for your business stage.

Big News for the End of 2025:

Squarespace just rolled out a major update! All website plans now include the ability to build and sell courses (previously this required a separate add-on).

But here’s something to note —each plan has different transaction fees that can significantly impact your profits.

In this complete pricing guide, you’ll discover whether Squarespace is the right platform for your online course, how to calculate when it’s time to upgrade your plan, and the key features you need to know about. Plus, I’ll share real pricing scenarios to help you understand exactly what you’ll pay (and save!) at different price points and sales volumes.

If you need extra help with course setup, tech, website creation, or launching, check out my self-paced course or work 1:1 with me to get your course launched. You can also browse my Squarespace website & course templates in my Template Shop.

Key Features of Squarespace Courses

Course Structure and Content

• Built for Squarespace 7.1 websites only

• Squarespace offers flexible page layouts for customizing lesson presentation. Because you’re getting the design functionality of Squarespace, you can build a beautiful “course page” using the design features in Squarespace. However, it’s not really a separate native course platform, it’s imbedded right in your site (if that’s what you’re looking for).

• The “course page” can be organized with Chapters (modules) and Lessons (sub-modules). Then you can click into each lesson to view the course content. Inside each lesson you can include videos and page sections with images and text and downloadable files or audio lessons.

• Allows you to offer both free and paid courses. You can sell access to your course using pricing plans. You can also offer free pricing plans and require visitors to provide their email address.

• You can offer multiple content options: uploaded videos, integration, text, buttons, and downloadable resources (whatever Squarespace pages can do, your course can do!)

• Progress tracking bar for students to see how far they’ve progressed in the course

• A course overview page showing full curriculum with time stamps for how long the module is

• It has a 250-lesson limit per course

• Automatic login details sent to students after enrollment

• Ability to host your sales page & website & course in one-platform, Squarespace.

• No limit on number of courses you can create

• Preview my Squarespace Course & Website template here for a done for you solution!!

Drip-Fed Content

Unlike some dedicated online course platforms, Squarespace does not automatically release content based on when a student enrolls.

It does allow content to be drip-fed based on calendar date (let’s say if your students are all going through a cohort at the same time or you’re doing live launching). The drip-feed schedule applies to all students at the same time.

To achieve drip-feeding, you need to manually set up the release schedule for each course section within your Squarespace course.

Video Hosting Options

• You can upload you video content directly to Squarespace for the most professional & easiest look, but it does eat up your hosting limits if you aren’t on the highest tiered plans and some people prefer to host their videos elsewhere due to speed and reliability.

• The Advanced website pricing plan has unlimited video hosting and the PLUS plan includes up to 50 hours of video hosting. Lower pricing tiers don’t have much hosting room so you can use an alternative below.

• Alternative option: My top recommendation would be to host your videos on Vimeo or Bunny.net and imbed into your Squarespace course. You could technically do unlisted videos in YouTube (which many people do) but it’s less professional and they can still see other creators content and ads so I don’t recommend this as the first option unless you really can’t afford an additional hosting service.

Pricing and Payment Features

• Multiple pricing options: free, one-time payment, installment plans, and subscriptions

• Squarespace offers bundle creation capabilities (adding extra digital products, special promo content, and bonus options) to create special pricing plans

• You can set enrollment periods for launch windows (if you’re live launching and want to set a start and end date for enrollment)

• Integrates with Stripe, PayPal, and Square for payment processors. Customers can only use PayPal for fixed amount one-time payments. If your pricing plan uses fixed amount installments or subscriptions, ensure you connect Squarespace Payments or Stripe so customers can use credit and debit cards.

• At this time, it’s not possible for customers to use Klarna to purchase subscriptions, donations, Digital Products, or access to monetized content such as member sites.

• You can offer discount codes for special promos

Squarespace pricing breakdown for websites, digital products, and scheduling:

NEW for End of 2025 / 2026: All Squarespace website plans now include course functionality! Here’s the breakdown:

Four Pricing Tiers (Annual Pricing):

BASIC Plan: $192/year ($16/month)

• 7% commission on course sales

• Plus 2% transaction fee

• Total: 9% taken from each course sale by Squarespace (ouch!)

CORE Plan: $276/year ($23/month)

• 5% commission on course sales only

• Total: 5% taken from each course sale

PLUS Plan: $468/year ($39/month)

• 1% commission on course sales only

• Up to 50 hours of video hosting included

• Total: 1% taken from each course sale

ADVANCED Plan: $1,188/year ($99/month)

• 0% transaction fees

• Unlimited video hosting

• No commission taken on course sales

Squarespace Transaction Fees Calculations & Scenarios

Let’s talk transaction fees and when you’d need to upgrade to a higher tier. This is always good to note before signing up for any software plan!

To help you decide which plan makes sense, here’s some real math:

Scenario 1: Basic Plan with a $250 Course

Let’s say you’re on the Basic plan (9% total fees) and make 5 sales per month of your $250 course.

Monthly revenue: $1,250 Transaction fees lost: $112.50 (9% of $1,250) Monthly plan cost: $16 Total monthly cost to you: $128.50

At this sales volume, you’d want to upgrade to the Core plan ($23/month with 5% fees) where you’d only pay $85.50 total monthly cost ($62.50 in fees + $23 plan cost).

Scenario 2: Core Plan with a $500 Course

Let’s say you’re on the Core plan (5% fees) and make 5 sales per month of your $500 course.

Monthly revenue: $2,500 Transaction fees lost: $125 (5% of $2,500) Monthly plan cost: $23 Total monthly cost to you: $148

At this point, you’d want to upgrade to the Plus plan ($39/month with 1% fees) where you’d only pay $64 total monthly cost ($25 in fees + $39 plan cost).

Scenario 3: Plus Plan with a $997 Course

Let’s say you’re on the Plus plan (1% fees) and make 10 sales per month of your $997 course.

Monthly revenue: $9,970 Transaction fees lost: $99.70 (1% of $9,970) Monthly plan cost: $39 Total monthly cost to you: $138.70

At this point, you’d definitely want to upgrade to the Advanced plan ($99/month with 0% fees) where you’d only pay $99 total and keep all your revenue.

Quick Reference Guide:

Upgrade from Basic to Core when: You’re consistently making $150+ in monthly course sales

Upgrade from Core to Plus when: You’re consistently making $800-1,000+ in monthly course sales

Upgrade from Plus to Advanced when: You’re consistently making $6,000+ in monthly course sales

Pro Tip: My advice is typically to start with one of the middle plans (Core or Plus), then upgrade when it no longer makes sense financially and you’re losing money to transaction fees.

Additional Costs to Consider

Acuity: Scheduling (Optional Add-On)

If you want to add booking capabilities for coaching calls, discovery sessions, or client appointments, Squarespace offers Acuity Scheduling integration:

Starter Plan: $192/year ($16/month)

• 1 bookable calendar

• Client self-scheduling

• Unlimited services and appointments

• Payment processing through Stripe, Square, or PayPal

• Confirmation, reminder, and follow-up emails

Standard Plan (Recommended): $324/year ($27/month)

• Up to 6 bookable calendars

• All Starter features, plus:

  • Text message reminders globally

  • Bundled appointment packages

  • Memberships & subscriptions with automated billing

  • Gift certificates

Premium Plan: $588/year ($49/month)

• Up to 36 bookable calendars

• All Standard features, plus:

  • Remove “Powered by Acuity” branding

  • Sign BAA for HIPAA compliance

  • Multiple time zones for different staff/locations

  • Custom API + CSS for developers

Pro Tip: Most solo course creators and coaches will find the Starter or Standard plan sufficient. Only upgrade to Premium if you have multiple team members who need their own booking calendars or require HIPAA compliance.

Email Marketing

Squarespace has basic email marketing capabilities, but many small businesses pay extra monthly fees to use a separate email provider (like ConvertKit, Mailchimp, FloDesk (affiliate link), or ActiveCampaign), which requires external service integration. I personally don’t love Mailchimp (I find it confusing!!) and usually recommend FloDesk or ConvertKit (now named Kit!)

Pros of Squarespace Courses

✅ Relatively easy initial setup

✅ Integrates seamlessly with existing Squarespace websites if you’re already using Squarespace

✅ A clean, professional course area with lots of room for design (which can mimic your website’s branding). Design capabilities are top-notch compared to some course platforms if design is important to you.

✅ Intuitive student experience

✅ Affordable entry point for beginners, new coaches, and new businesses (if you’re not making many sales to start you can stay on the lowest website plan and upgrade when you’re bringing in regular sales)

✅ Included in your website plan which can save you money when you’re a new coach or consultant or business owner. You don’t need to pay for a separate course platform.

✅ Flexible content options (audio, video, downloads)

✅ Unlimited members

✅ Free and paid courses

✅ No limit on number of courses you can create

✅ Up to 50 hours of video hosting (on Plus and Advanced plans)

Squarespace Courses: Cons and Limitations

❌ No drip-content functionality based on student enrollment date (you can only drip content based on specific calendar dates)

❌ Basic email marketing capabilities (many small businesses often pay extra monthly fees to use a separate email provider)

❌ No built-in community features

❌ No affiliate program functionality

❌ Limited advanced automation options

❌ Transaction fees can add up quickly if you’re making lots of course sales, and if you upgrade to avoid fees, you’re paying $99/month for the Advanced plan

❌ 250-lesson course limit

❌ No native course player

❌ Must use third-party tools for quizzes

❌ Video storage limitations (except on the Plus and Advanced tiers with 50 hours of storage). You may want to host your videos elsewhere (see above!)

Who Should Use Squarespace Courses?

Perfect for:

• Coaches just starting out who want a simple solution to get digital products sold quickly

• Those already using Squarespace for their website

• Those who value design over features

• Creating mini-courses, beta courses, or free courses

• Testing course ideas before investing in bigger platforms

• Those who don’t need a lot of automation

• Creators with smaller course libraries (under 50 hours of video content)

May not be ideal for:

• Established course creators needing advanced features

• Those who want an all-in-one solution (with advanced email integrations, tagging capabilities, surveys, etc.)

• Those planning complex course structures

• Those who want a course community inside their platform

• Businesses requiring robust automation

• High-volume sales where transaction fees become significant (unless you upgrade to Advanced)

• Those who want drip-fed content based on student enrollment date, not calendar date

• Those needing extensive video hosting (over 50 hours)

Making the Decision

The choice ultimately depends on your specific needs and business stage. If you’re just starting out and already use Squarespace, their course platform can be an excellent way to test the waters and get your course launched quickly. However, if you’re planning to become a serious course creator or need advanced features, you might want to consider platforms specifically designed for online education.

Pro Tip: Consider starting with Squarespace if you’re new to course creation, then migrate to a more robust platform as your course business grows and you need more advanced features.

Pro Tips:

• Decide what you value and how much in revenue you think you can bring in each month.

• Decide what pricing tier you’d need to be on and when you’d need to upgrade.

• Do you want an all-in-one platform like Kartra or Kajabi?

• Do you want a separate course platform / checkout system like Thrivecart?

• Do you value design over everything?

• Do you value an affiliate program or need a community inside your course?

• Do you mind piecing together platforms and email lists or do you want it all-in-one?

Make a list of MUST-HAVES and what you can live without, and pick your course software accordingly.

Next Steps & Summary

Before making your decision, calculate your projected course sales and compare the total costs (including transaction fees) across different platforms. Remember, the cheapest option isn’t always the best—consider the value of your time and the student experience as well. Consider design aspects. Consider where you want your business to go.

Kartra or Kajabi may be better suited for course creators who need comprehensive course delivery features and marketing tools all in one platform.

Squarespace may be better for simple courses where you prioritize website design and are willing to use third-party integrations for course functionality.

ThriveCart may be better for creators who want a one-time payment option (no monthly fees) with checkout features, affiliate management, and the ability to sell courses through a cart system. ThriveCart Learn (their course platform) is ideal if you want powerful sales and payment features without recurring platform costs, though you’ll need to host your website & email elsewhere. Thrivecart does NOT have built-in email marketing at all. You definitely need to integrate with a third-party email service provider to send emails, set up automations, and manage your email list.

Podia is also one to consider.

Need More Help?

• Check out my course The Passive Creator Method (where I break down even more tools and software programs and how to launch and build your course).

• Want a pre-designed Squarespace website & course template? Shop Squarespace templates here.

• Want me to build your course and do the tech work for you? Need a 1:1 consultation? I work 1:1 with businesses in Kartra, Squarespace, and Circle. Check out my services here or email emily@tohealthwithit.com

Trust me, I get it.

I almost didn’t become an online course coach, template designer, and digital products strategist because I told myself there were others who were “already doing it,” making millions, and they were technically more experienced than I was.

But here’s the truth: this is just an excuse.

An excuse we tell ourselves because we’re scared. We’re afraid to look dumb. We’re afraid to fail. We’re afraid of someone pointing out that there are others doing the same thing (but more successfully).

But here’s the thing: It’s not a competition.

The “It’s Been Done Before” Mindset

If someone said “I want to become a doctor, a lawyer, a teacher, or open a restaurant,” we don’t say “Oh, that’s been done before.”

So why do we say it when someone wants to start a business or launch a new product or service?!

If there are other people out there selling what you want to sell, that’s actually the BEST SIGN IN THE WHOLE WORLD. That’s a sign that says: there are other people paying for services and knowledge that you have. It’s actually a sign that you’re on the right track.

And yes, should we always try to put our unique spin on our content? Absolutely! We don’t want to just regurgitate what others are doing exactly. That wouldn’t be authentic.

But here’s what you need to remember: No single person is just like you.

No one has your branding, your style, your voice, your expertise, your experience. Use that to your advantage. Use your God-given skills and talents and help others in the process.

How to Get Out of Your Head When This Fear Pops Up

1. Temporarily mute accounts that are in your niche.

Sometimes we think everyone and anyone is selling what we want to sell, but really it’s because we typically follow accounts that interest us. You’re noticing them because YOU want to start a business in this same niche. It’s kind of like when you see the car you want to buy and suddenly realize everyone already has it.

2. Check in with your actual target audience, not your peers.

For example, if you’re in the holistic health and nutrition world, it’s so easy to think that the information you’re sharing is boring, overshared, or not deep enough. But pop into any average Facebook group and read the nutrition advice people are giving, and you’ll quickly realize your services and knowledge are SOOOOOOOOOOOOO needed.

Focus on those people—not your peers!

If you’re in the nutrition niche, you most likely follow thousands of health accounts and other nutritionists, so your perspective gets warped thinking that everyone is doing what you want to do. Nope. The general public has NO idea about the knowledge you have.

3. Remind yourself of the knowledge you needed when you first got into your topic.

That’s what you need to be sharing.

For example, in my niche it feels like everyone is talking about passive income, online courses, and digital products. It feels oversaturated. Yet I’m shocked when people still ask me “basic” questions. It reminds me that yes, my services and knowledge are still needed and their questions are still relevant!

4. Remember: not everyone needs or wants a PhD in your topic.

Most times, your ideal client just needs the basics to get started. You’re most likely overthinking your content (like I do!) thinking you’re not good enough or don’t know enough, when the reality is you probably know too much and you’re struggling with what content to actually post.

5. Start posting what pops into your head.

If you’re just starting your content creation (or Substack), just post what’s flowing easily—regardless of whether it’s the “right” thing to post.

6. It’s never too late.

If you feel too old or feel like you missed your chance, remind yourself that it’s never too late. Yes, in some cases it may be harder to start something when you’re older, and people may judge you (that’s their problem, not yours), but you will regret it if you never try. What’s the worst that can happen? You learn a new skill, make a little money, meet some new connections, and then realize it’s not for you and quit? Still seems worth it to me!

Most people will think it’s awesome you’re trying something new. Surround yourself with those people, not the naysayers.

7. Many people don’t even know or care to work with the “big names” in your industry.

The internet is vast. Social media reaches billions of people. There are literally millions of potential clients who have never heard of the “big names” in your industry. They’re scrolling right now, looking for someone who speaks their language, understands their specific situation, and makes them feel seen.

That someone could be you.

PS - a perfect example of this is that recently someone posted an online course question in a group I was in and another person mentioned to follow Jenna Kutcher or Amy Porterfield (two of the top women in online business). This person replied that they didn’t know who Jenna and Amy were. This was another realization to me that there is room for me & others in this space! Not everyone knows the big names or even cares to work with a big name (or maybe they can’t afford to work with a big name). They just need help with their problem and don’t care who is helping them.

The Truth About Market Saturation

Here’s what “market saturation” actually means: there’s demand. There’s a proven market. People are actively spending money in this space.

What’s NOT saturated? Your specific voice, your unique approach, your particular blend of skills and experiences.

The market isn’t too saturated. You’re just not in it yet.

And who knows.. maybe you’ll be a big name one day!

Feel better?

So if you’ve been sitting on a business idea, a course concept, or a service you want to offer because you think “it’s been done before”—this is your sign to start anyway.

Someone out there needs exactly what you have to offer, told in exactly the way only you can tell it.

Don’t let the lie of saturation rob them of that.

What business idea have you been holding back on? Was this helpful?

I’d love to hear about it in the comments. Please hit subscribe to support my work.

That’s the day I left my corporate job to go full-time into my business.

And two years ago today I was flying high during what would be a 48-day solo road trip through Southern California (which ended up taking 10 airbnb’s and 3 Rental Cars to complete).

When I left my corporate job, I was most excited for the freedom and flexibility—I couldn’t wait for my new life to begin. Two years later, the high has worn off but here’s what I’ve learned and how I feel today about my journey.

If you’re thinking about leaving your corporate job, this might help you decide when to quit and what to expect. At least, this is what my experience has been like.

Me — In Ventura California on my 48 day solo roadtrip — loving life.

One: I Was More Stressed and Burnt Out Than I Realized

While I wanted to hit the ground running with my full-time business, travel the world, and make passive income… my body had other plans.

It took me a solid year to a year and a half just to adjust to my new lifestyle. To accept that I didn’t have to wake up and hop on calls if I didn’t want to. To truly internalize that I could spend my time however I wanted. And because of that adjustment period, I spent a lot of time just being. Just resting. Just getting out of burnout.

After 14 years of being in a state of chronic illness, this was the first time my body could just BE.

Unfortunately, many of us don’t even realize the stress we carry around until we do something drastic (like quit our corporate job).

It’s been such a blessing to actually enjoy what I’m doing every single day and feel like it’s fun. To basically look forward to most work weeks. And to be able to survive while working only 20-30 hours a week (thanks to mostly passive income and digital products).

And here’s the thing—I actually really liked my corporate job. I was in the role for 8 years. I didn’t dread work, loved and respected my team, and had great financial perks. That’s why I was so shocked to realize how burnt out and stressed I truly was. If you’re burned out in a job you hate, that makes sense. But burned out in a job you generally like? I really didn’t realize it until I left.

Two: I Didn’t Realize How Much I Used to “Rush” Around

One huge perk of leaving corporate? Since I’m in charge of my schedule now, I can actually detect when I’m rushing through my day. I didn’t realize how much I rushed through activities, to-do lists, always onto the next thing.

But over the last two years, I’ve enjoyed the drive to the coffee shop to work, stopping along the way to run an errand, and just enjoying the time in the sunshine. I’ve slowly learned it’s okay to not rush around and create false deadlines. The work will get done and I’ll be more productive if I don’t stress about it. We don’t realize how much we stress about things that truly do not matter. I’ve worked more on being present (always a feat).

I’m grateful I have a better idea of how much I was rushing and stressing. Some people never get the chance to see that clearly.

Corporate jobs just engrain that in you—right or wrong—and unlearning it has been eye-opening.

Three: I Need More of a Schedule Than I Thought (And There Is Such a Thing as Too Much Freedom)

I’ve realized lately that there’s a happy medium between a jam-packed call schedule at work and absolutely no deadlines or stress (which is what passive income always has you trying to achieve, LOL).

These past two years have been SUCH A BLESSING to my nervous system. Just floating around every day and working from coffee shops when I’m inspired is why I think I’m actually starting to heal my body for the first time—despite many efforts and protocols over 14 years.

But now that I’m getting out of burnout and actually feel I have more stamina, I realize having more of a routine and schedule is going to be beneficial. The key is doing it WITHOUT burning myself out and checking in with my body daily.

Things I’m actively working on to maintain a schedule without burning out:

• Getting up earlier and at the same time every day. I realize this is a luxury I have without kids, but I feel better getting up earlier despite never being a morning person. I’m still working on going to bed earlier. I’m 41 and know this is a lifelong habit that needs to change now.

• Reducing my caffeine intake (switching to matcha, green tea, and herbal teas), which helps my nervous system even more. I was relying on caffeine to get through the day a lot in my corporate job, and this really took a toll on my kidneys and nervous system. The jokes on me because for 35 years I never even drank coffee! Then 2020 hit and I went hard into the caffeine.

• Scheduling “work together” days with friends from corporate jobs and other entrepreneurs. Getting together once a week or every other week makes sure I’m still connecting with people during the day. Being an entrepreneur can be lonely and it sneaks up on you! That’s one thing I didn’t realize I’d miss (because I’m an introvert by nature). I miss the connection of chatting about our work days. So these work together days are great if you’re missing connection as a solopreneur!

• I joined and pay for an entrepreneur walking group. I pay a quarterly membership to WTHWALKS which connects you with other entrepreneurs in your city so you can network and brainstorm and make connections.

• Scheduling monthly specific activities to grow my business each year (Pinterest, YouTube, Substack, tech tutorials). I’m making sure I’m moving the needle in the right direction each month without obsessing over whether I did every task every single week. Looking at the overall monthly picture instead of getting mad at myself if I didn’t get to that YouTube video that’s been on my list this week. But also making sure I do show up the next week if I put something off the week before. It’s consistency over the course of the month that will help you grow, not beating yourself up if you didn’t do everything on your to-do list. Because as you know… that list is never ending when you own a business.

• Doing a non-negotiable walk around 3 or 4 pm most days. This allows me to reset and relax.

• Not working most weekends. I used to work a ton on the weekends and evenings on my side hustle because I was so passionate about it, but it did lead me to burnout. While I do work every so often on the weekends (like today!), I’m more aware of how much I’m working and tuning into my body to see if it’s good for me that week. When I do work on the weekends I usually pick something that’s fun for me (Designing a new digital product or template usually).

• Using content platforms I enjoy: Like Substack (which is new to me!) and lessening my Instagram presence. Instagram felt like a chore this past year so I’m leaning into new avenues that feel more fun and intentional to me.

Four: Passive Income is Amazing, But I Need 1:1 Clients to Sustain Me Right Now

I pictured quitting my corporate job, relying on passive income, and never having to take another phone call again. (I was being a little dramatic back then.)

But life just doesn’t work like that, and I’ve come to realize that 1:1 clients are a blessing. I learn new skills and understand my ideal market more when I’m working with clients in the trenches on their websites, digital products, and courses.

Luckily, I’ve only had dream clients for the past two years and they’ve mostly come to me via word of mouth. And if I’m being honest... I’ve enjoyed the 1:1 clients more than I thought I would (and kind of missed them the months that I didn’t take clients). I really do love helping health coaches, nutritional therapists, and wellness practitioners succeed. Staying in contact with them is the key to a successful business.

Passive income businesses can be hard if you aren’t in tune with your ideal client. The 1:1 work keeps me grounded and in sync with the market.

Five: You Have to Tell Yourself That You’re “Safe” With Income, Or Else It Will Never Be Enough

For two years, I’ve been trying to make sense of the income coming in, trying to understand patterns, and analyzing what’s working now that I’ve left my corporate job.

But one thing I recently had to tell myself was: I’m okay.

I’ve successfully maintained a full-time business for two years, and that’s something to be proud of. Entrepreneurship is full of ups and downs. Good weeks financially and bad weeks financially. It’s easy to sabotage yourself and think after one bad week that it’s never going to change.

The sooner you can accept that it’s part of the journey, the easier it gets.

Six: Your Business Niche May Change, And That’s Okay

When I left my corporate job, I went all-in on teaching course creation to wellness practitioners. But I didn’t realize that my business would start doing even better selling website, course, and sales page templates. I didn’t realize that I would get better at design and people would need those services as well.

So I rode with it. I leaned into where my business was giving me the best testimonials (without even being prompted!) and where I was most excited to get to work.

I’ve had to accept that my business may change over time and just go with where people need my help the most. But it has been tough navigating two separate niches and figuring out what is most aligned to me. That uncertainty is worth figuring out, though and I will keep sharing about what feels exciting to me.

Seven: In the Beginning, You May Have to Take Projects You Don’t Want to Take (And Charge Lower Than You Think)

In the age where every business coach is shouting “charge your worth!” and “Don’t charge too little or you’ll get stuck there!” and “You’ll attract lower-quality clients if you don’t charge enough”—I actually now disagree.

For five years I followed that advice and even shared that advice, but honestly? It created more financial stress than it solved.

I had an epiphany recently: every project in the beginning is a chance to learn new skills. If I had taken on lower-income projects that felt right, I actually would have created more financial security for myself instead of waiting around for the “perfect” high-ticket client.

Should you lower your prices just because you’re not confident? No. But should you lower them for a one-time dream client that can’t afford your services… Maybe!

Of course, you don’t want to undercharge for years and years. But sometimes people really don’t have the budget to hire a top web designer, and you can step in to help them. And guess what? You never know where that might lead.

They could tell three more people about you, and suddenly you get three more clients from that one job you “didn’t want to take.” Or you learn a new skill that becomes your signature offer. Or you build a relationship that turns into something bigger down the road.

So for me, I’m being more flexible with certain projects that I might have declined in the past. If the project feels fun, if I can learn something new, and if the client truly can’t afford my regular rates but we vibe well together? It feels like a win-win sometimes.

Usually, it’s a project where I can level up my skills and try new things. We have to remember that’s worth more than the money sometimes—especially when you’re still building your foundation.

So put aside your pride and take those projects that will uplevel your skills.

Eight: The More I Hold Back, The More My Business Suffers

Here’s what I’ve noticed: whenever I hold myself back with content or let my confidence issues win, my business takes a hit.

But when I share freely and authentically—even if it’s “outside my niche”—my business takes off.

Whenever I share what’s on my mind without worrying what people will think — my business takes off.

It’s always a struggle to stop overthinking and just share what excites me, a new skill I’ve learned, or something that’s on my mind. It’s so easy to spiral into overthinking when every business coach tells you to niche down or “don’t share this” or “stay in your lane.”

But in my experience? When you share something from the heart—regardless of what it is—your business will grow. When you hold yourself back or don’t share your voice (even when it feels off topic) you’re doing yourself a disservice.

The posts that feel “off-brand” or “too personal” are often the ones that resonate most. The content I almost don’t publish because it feels too vulnerable or not polished enough? That’s usually what connects.

So I’m learning to trust my instincts more and the “rules” less. That’s why I’m excited for this Substack newsletter. It’s a chance to share whatever the heck I want without worrying about the algorithm and if it’s aesthetic

The Bottom Line

Overall? I have zero regrets about leaving my corporate job. I truly believe my body needed the break. But entrepreneurship is different and harder than I was expecting. If I had to go back, I wouldn’t change a thing. I’ve learned so much about myself, my passions, my skills, my confidence, and my talents. I know I’m exactly where I need to be. Who knows if I’ll ever have a corporate job again.. but for now I’m enjoying the ride.

If you’re on the fence about leaving your corporate job, just know: it’s messy, it’s uncertain, but it’s absolutely worth it.

What’s your story? Have you left corporate or are you thinking about it? I’d love to hear from you in the comments.

Want to work with me 1:1, learn to build and launch an online course, or shop Squarespace, Canva, & Kartra Templates in my Template Shop? I also offer Template Customization when you purchase a template if you don’t want to do the work yourself!

I DON’T think they are dead... at all. But the industry has changed since 2020 FOR SURE. And I think that’s what people are noticing and why people are saying the industry is dead or “oversaturated.”

For example, I do think the way people learn has changed and our attention spans have changed since 2020.

• Is it burnout?

• Is it access to too much information?

• Is it too much doom-scrolling?

• Is it too much copying from one another?

• Is it overpromised results just to make a quick buck?

I dunno... but I feel it myself. Sometimes I’m over the “passive income” and “online course,” craze but I think that’s just because I’m entrenched in the industry and it feels like everyone is just trying to make a quick buck. I miss the days of people making courses to actually help people.

BUT that doesn’t mean online courses are dead.

So Here’s What I’m Noticing Personally (Just My Hot Take!)

People’s Attention Spans Are Shorter

I’ve noticed that even a 20-30 minute course video is too long now. I get comments that my modules are too long when a few years ago I never got that comment.

My advice:

• Break your course content up into shorter chunks so it feels achievable (5-15 minutes)

• Don’t have more than 5-6 “phases” or main module headers if you can help it. Keep it manageable where the course has a beginning, middle, and an end. If you need more room for content… consider creating an “advanced” course once they complete the first tier.

• Edit your content down to take out the fluff, the ums, ahhs, and pauses. Get right to the point.

• Use multiple forms of content (written, audio, and video) so people can skim or comprehend quicker

• Break your course into levels (basic, intermediate, advanced) so it’s a natural progression through the materials. This also allows people to have access to lower cost content if you allow them to just purchase one then upgrade when they are ready. It feels more achievable.

• Add some interactive elements (Zoom calls, surveys, accountability, and personalized advice if you can).

Audio-Only Courses Are on the Rise

People are busy! Audio content allows them to take their course with them wherever they go. You want your students to finish your course. Audio-only courses can help them achieve that.

Think about it: Your ambitious student is juggling client calls, family commitments, and their own wellness routine. They’re passionate about learning, but finding an hour to sit down uninterrupted and watch videos? That’s a luxury they may not have.

The solution is surprisingly simple: meet your students where they are. By offering your course content in multiple formats—especially audio versions of your lessons—you’re not just being accommodating, you’re revolutionizing how your students learn. Plus, many people learn in different ways. By providing multiple formats, they can choose what works best for them.

To provide audio lessons as well as video lessons in your course (something I’m doing for 2025) you can use an MP4 to MP3 converter OR use a service like HelloAudio (affiliate link) to add a private course podcast so your students can listen on the go! (Now that’s pretty cool.)

Another fresh idea for 2025 / 2026 is doing the audio only course or audio only summit (with no video at all!) You could even invite guest experts into your summit and host it on a platform like Hello Audio. If you’re struggling with the tech side of a traditional online course or don’t want an overwhelming course platform, an audio summit or an audio course could be a great alternative for you!

People Are Wary to Invest in a Big Expensive Course Without Knowing the Person

Gone are the days of someone impulse-buying a $1,500 course without knowing what’s inside. I also think people in the online course space have been getting a little out of hand saying “charge as much as you can!! Charge your worth! Raise your prices! People will pay!” Right now, people are hurting financially and I do think as a course creator you need to take that into account and offer flexible payment options and lower cost educational alternatives.

To counteract this fear:

• Give your audience smaller content to consume (free modules to test it out or low-cost pieces of your course) so they get to know you first.

• Overdeliver so they trust you’re one of the good course creators out there.

• Start with a smaller mini course first to test your concept (this is actually my advice to everyone, anyway!)

• Don’t bite off more than you can chew and get sidetracked on your course’s main mission. You’ll lose your audience if you go too far off the rails.

• Really lean into YOUR personal experience, story, and anecdotes. That’s why people are buying your course anyway. They want access to YOU!

People Are Craving Community

Maybe it’s the rise of AI. Maybe it’s the lack of connection since 2020. I dunno... but things have changed.

To counteract this: Give them a place to ask questions, share their frustrations, get accountability, and feel connected to you and others. Now THAT is something that people will pay for.

My Personal Observations

I’ve personally noticed my own online course consumption is down (but my buying of smaller micro-courses or specific micro-content is up), and I’d be willing to buy a large signature course if I already invested in something smaller from a creator. (I’ve almost invested in web design courses and probably will at some point, just haven’t pulled the trigger.)

People Are Paying for Done-For-You Services

They feel overwhelmed, and if you can help them solve a problem (whether in a course or not), they will pay.

The Best Course Creators Right Now Are Reallyyyyyyy Peeling Back the Curtain

They aren’t holding back on the good stuff. They are giving the juicy details people really want. No fluff and no BS anymore. It’s just not acceptable.

Along those lines—people aren’t wanting the fluffy webinar anymore. They want real insights, strategies, and methods that will get them from point A to point B. If you’re giving a free webinar that doesn’t really talk about much... you need to do better. (Tough love!)

Areas where your online course strategy may be outdated

People Are Tired of Empty Promises

People are tired of “overnight success” promises, reused content from former Zoom calls, dusty modules from 2020, and the endless cycle of launch-and-abandon courses.

But they may not be tired of YOUR COURSE IDEA. That’s the difference.

People No Longer Want More, More, More Content

Previously, I believed people wanted long courses with as much content and bonus content as they could get their hands on. It felt FUN to get all those bonuses and extra video content back in the day. I used to buy courses just for the fun bonuses!

Now... people just want quick.

I do believe personally that people no longer crave perfectly polished “gurus” who seem to have it all figured out. I do think people want authentic course creators who share their journey in real-time and may also be struggling with the same things in the course.

So No, I Definitely Don’t Think Courses Are Dead (and I’m not just saying that).

I think parts of courses are dead.

• The PDF freebie that leads to a $3,000 course is dead.

• The fluffy webinar that doesn’t give the viewer anything but a sales pitch is dead.

And it’s true. The online course industry is CHANGING.

And I think that’s okay. And as an online course coach, I have to keep up with the trends and be honest with you about where I think it’s heading.

I still think it’s 100% worthwhile to create an online course (especially if you need more freedom and flexibility in your health and wellness business) & if you’re struggling with that process I have lots of resources for you to help you get launched.

What are you noticing in your own course consumption or creation? Hit those comments and let me know—I’m curious if you’re seeing the same shifts in your own course consumption or if you’re noticing other trends.

Can’t wait to connect with youuuu.

As someone who is deeply tied to digital products and obsessed with automation and shortcuts, this was a tough pill to swallow.

Why I said to ditch weekly newsletters back in the day (aka two years ago).

Being a digital product strategist and a lover of passive income, I was all about automating content. Why? Because when people sign up for your email list, you never want to waste good content.

I hated picturing my ideal clients—nutritionists and health coaches—spending hours and hours each week crafting their perfect newsletter for 300 people. 300 people they worked SO hard to get. But then the next day, 5 new people subscribe and never see that content they just spent hours perfecting.

I hated the idea because I knew that time is money, and my clients didn’t have this kind of time. I also knew that they wouldn’t promote their email newsletter enough IF they had to spend so much time crafting their newsletters. I was thinking… “if I could give them some more time back in their day (after automating their newsletter content into email funnels), then they will have more time promoting their content and building their businesses.

And I still stand by automating your content as much as you can.

But this works well until we find ourselves in a world where everything is automated and nothing is personal. And that’s no fun either.

Something Has Shifted

I’ve noticed a trend in the past two years (and I think it has everything to do with AI gaining popularity).

We’re all craving that connection we once had with our audiences.

Some of us miss actually READING deep, thoughtful articles instead of getting a quick snapshot in a caption of a reel and the click bait. Some of us miss the hay day of blogs. Some of us miss the actual engagement with their audiences beyond a quick like on an Instagram post.

And I think the top online businesses right now aren’t leaning too far into AI—they’re leaning into community, connection, and personal stories.

All I know is that I miss signing up for an email newsletter and it feeling personal and cozy.

I think we might have gone too far into the passive income / automate everything realm.

And I fully admit I contributed to that.

Some Things Cannot Be Automated

• BUILDING COMMUNITY CANNOT BE AUTOMATED

• YOUR PERSONAL STORIES AND ANECDOTES CANNOT BE AUTOMATED

• YOUR INTERNAL THOUGHTS, VIEWPOINTS & TRENDS YOU’RE SEEING CAN’T BE AUTOMATED

And because in the last 2-5 years everyone has wanted to go “viral” rather than coming up with their unique individual ideas... I think we’ve lost that art.

I know I have.

So This Substack is My Way Back

This is me finding my voice again. Finding my connection and community within a passive digital products business.

Because I think both should go hand in hand.

It’s not about making quick bucks overnight. At least, that’s not what I want my business to be about.

A personalized newsletter (paid or free) might be for you if you’re wanting to be more intentional in your business. Not shooting out content quickly just to check a box. I know I’ve been guilty of that one too many times. And with the rise of AI writing, it felt easy to just pop out an email I barely put thought into.

But I think as online business owners we can do better than that. And I want to start.

The Goldilocks Method

The key is finding the balance. If you’re a health coach, this could look something like this:

Find areas where you CAN automate your client processes:

• When they purchase

• After they purchase

• Follow-ups

• Key milestones

• Check-ins

• Documents

• Proofreading

But also find where you can be a little “messy”:

• Sharing behind the scenes

• Sharing personal setbacks and outtakes

• Real-life advice that isn’t regurgitated through AI

• Sharing case studies or places you “messed up”

• Things that can’t be automated or put in a funnel

• Funny stories that tie to your business in some way

Ideally, combine both:

• A personal newsletter that has a paid option

• A blog that has a paid option

• A recipe library that has a paid option

• A private podcast that is paid

You can still get paid for your work while also sharing the personal anecdotes that AI and automation can’t reproduce.

My New Philosophy

Build a business where you use tech systems, AI, and automation to save you time and your nervous system.

But still do it in a way that feels authentic and builds community.

That’s what I’m doing here. Welcome to the messy middle.

What about you? Have you been leaning too hard into automation? Or are you craving more connection with your audience too? Comment and let me know your thoughts.

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